Estimated read time: 2-3 minutes
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ISTANBUL — A new Samsung ad campaign declares wants to create a world full of connectivity for everyone, and in that they are working on technology for people who are hearing impaired to make calls.
In this ad, Samsung showed how it would be if the world could really become special for someone on a personal level. It took time to teach people in the town how to speak sign language for one man as he went through town.
The man, Muharrem, and his sister, start traveling down the street on a normal day when they see the first person who greets him with sign language. Then when Muharrem gets a bagel, the store clerk greets him in sign language.
As the video goes on, seemingly random people stop him in the street to talk to him with their hands. Muharrem is clearly confused about halfway through at why all these people are suddenly communicating with him with sign language.
At one point, the pair gets into a taxi, and the driver joins in on the fun. This is when you see Muharrem's face of wonder, confusion and what seems like a bit of gratitude.
The touching ad then shows the Samsung technology, and all the townsfolk who were in on the event come out and greet Muharrem. That's when tears flow — or finishing flowing if you are me and watching this for the first time trying to pretend like you're not crying — and everyone hugs.
Yes, this is an ad for a product. Yes, you could say the company essentially used this guy to sell something. However, the ad shows how special you can make someone's day when you make an effort to connect with one another.
Bravo, Samsung. Bravo, friends and family of this town in Turkey. Bravo, people who do cool things to make me convince people I'm not crying at my computer.
P.S. For the record, of course, I wasn't crying...
P.P.S. I totally was.
