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SALT LAKE CITY (AP) -- North Carolina's film industry isn't waiting for movie executives to reach Park City for the Sundance Film Festival this month to make a sales pitch.
The N.C. Film Commission has set up an ad display at Salt Lake International Airport as part of a wide-ranging campaign designed to lure productions to its state.
The display features a 10-foot-high rocking chair with a director's chair back, atop a white pedestal that features the campaign's key word -- "Relax."
Aaron Syrett, director of the N.C. Film Commission, says North Carolina wanted to make a large impression at Sundance, but didn't want to directly market in Park City, where most of the festival takes place.
Syrett was the Utah Film Commission's director until 2007.
Information from: The Salt Lake Tribune
(Copyright 2009 by The Associated Press. All Rights Reserved.)
