Etisalat commercial

Etisalat, Vimeo

Have You Seen This? Brilliant commercial makes you laugh, cringe and kind of feel bad about yourself

By John Clyde, KSL.com contributor | Posted - Feb. 19, 2021 at 3:03 p.m.



THE PRATFALL INSTITUTE — I'm not proud to admit this, but I love fail videos. You know, the ones where someone falls down on a patch of ice holding a birthday cake or manages to inadvertently do a double backflip with a quarter rotation off a trampoline and into some bushes.

Stop judging me, I said I'm not proud of it.

Turns out there is a word for why we laugh at these things, and that word is schadenfreude.

"There is part of our brain that gets turned on when we are rewarded at someone else's expense," explains Dr. Joseph A. Shrand in Psychology Today. "Schadenfreude is when we laugh at someone else's misfortune. Schadenfreude comes from the two German words, Schaden and Freude, harm and joy. We've all done it, even if we are not proud of it."

Thanks, doctor. Turns out we're all kind of horrible people. And now that I have science to back that up, I'd like to share this commercial with you. It will make you laugh and make you feel kind of bad about yourself.

Etisalat - Moonwalk from Nalle Sjoblad on Vimeo.

The telecommunications company Etisalat, based in the United Arab Emirates, released this commercial of a few different guys who just seem to have the worst luck. Whether is falling down a flight of stairs, standing in the wrong spot during a piñata swing, or a slippery diving board, these guys can't seem to catch a break. Some of the scenarios are a bit outlandish, but I get a feeling those who made the commercial are basing most of this off experience.

A few of the moments hit a little too close to home — like the spoon falling in the soup or the awkward fist bump/high five.

Regardless, it's a great commercial because it will make you laugh. And you don't have to feel too bad because these are just actors and not people having this actually happen to them. I mean, you'd laugh at that too, but you'd just feel a little worse about it.

Have You Seen This?


John Clyde

About the Author: John Clyde

John has grown up around movies and annoys friends and family with his movie facts and knowledge. He also has a passion for sports and pretty much anything awesome, and it just so happens, that these are the three things he writes about. Contact him on Twitter at @johnnypclyde.

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