Nightside on KSL Newsradio Goes After Younger Audience

Nightside on KSL Newsradio Goes After Younger Audience


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(KSL News) -- Young adults in Utah have a new, cutting edge source for information: The Nightside Project on KSL Newsradio.

Nightside is a new approach to news, geared to 20 and 30-somethings.

John Dunn, Producer: "We've got to get our audience from somewhere, and if we don't find a younger audience at some point, I guess we hope they age, and hope they get into news radio."

Dunn says that Nightside offers news, but with an edge.

Nightside on KSL Newsradio Goes After Younger Audience

The whole team knows it'll take something new to satisfy their demographic.

Michael Castner,Host: "We want to do news that will make you want to drive your car into the side of a building. We want you to do what? What did they just say? We want to ask the questions that people are really thinking."

Holly Braithwaite,Co-Host: "I think not sugarcoating news is something people in this age group are really looking for because they don't have to listen to the news at all. "

Kevin LaRue,Program Director: "We're trying to be smart about the stories we choose and then we're packaging the whole thing in an irreverent production that sometimes sounds like The Daily Show, sometimes sounds like Fox News and sometimes feels like CNN."

Ethan Millard,Political Analyst: "The politics I do for Nightside is more water cooler type stuff, it's more a conversation you'd have about politics."

KSL Nightside is live and local from 7p.m. to midnight on FM 102.7 and AM 1160.

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