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Macey's grocery stores launching curbside pick up in Utah County

Macey's grocery stores launching curbside pick up in Utah County

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SALT LAKE CITY — A Utah grocery store is launching a new service aimed at the online shopping generation.

Salt Lake-based Macey's is introducing a shopping option called Macey's Anywhere, which allows customers to place their orders online and pick up their groceries the same day with curbside service. The pilot program will be initiated in the chain's five Utah County locations.

The program is geared toward helping customers save time while still being able to accomplish their family shopping duties.

"We know how valuable that will be to the working mom, professionals in general and seniors," explained Sarah Pettit, public relations manager for Associated Food Stores, which owns the chain. "There is a lot of freedom in being able to order your groceries online and then be able to swing by and pick them up curbside."

The Macey's Anywhere program is available at the grocery chain's stores in Spanish Fork, Provo, Lehi, Pleasant Grove and Orem. Customers pay a $1.99 service charge with a $30 minimum order.

"Just text or call. Once you've arrived, we'll bring your order out to you," said Steve Bitter, customer relationship management director.

To ensure quality and standards, online orders are checked twice by separate employees, he said. Specialized workers also receive guidance in on how to choose the finest groceries.

"If you order an apple, I am going to make sure you get the freshest, sweetest apple possible," said Amber Condie, front-end manager and personal shopper for the Lehi Macey's store. "We've been trained on how to select the best of the best, from produce items like watermelon, to meats, so our guests will always have the freshest, healthiest and most delicious items."

The program also uses a cloud-based online ordering app called Rosie that includes features that monitor and recall consumer shopping habits and provide product recommendations. The app also builds shopping lists from frequently purchased items.

All purchases are paid online for the convenience of the customer, Pettit said.

"You get a confirmation code once you've placed your order," she explained. "To pick up your order, you have to present the confirmation code."

The program was started in Utah County because "demand was there," Pettit said. With 12 locations along the Wasatch Front, she added that if customers in other locations are interested in having the same service at their local store, they should notify the store manager or personnel at the service counter.

"If it's successful in Utah County and the demand is there (elsewhere), then we'll put it in our other locations," Pettit said.

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UtahBusiness & Tech
Jasen Lee

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