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"I saw it just this weekend and I loved it," said BYU student Neil Ellsworth.
"The way they managed to spoof it was very good," said BYU student Dennis Myer.
"We've gotten e-mails all over the world. We've gotten a tremendous response on YouTube. People really like it. We thought it was a good video, you know, but we didn't know it would be quite as popular as it turned out to be," said Christopher Garcia, media manager at BYU's Harold B. Lee Library.
Garcia is also the lead creator of the commercial. He and his crew shot it inside the library, and it quickly became a viral hit.
Stephen Jones, an actual student at BYU studying psychology, is the star.
"A lot of people are like, ‘Oh, a black guy at BYU? What in the world?' That's the funniest thing. It's like, 'Yeah, there are black people at BYU, yes," Jones said.
Jones says he can't keep up with all the calls and text messages he's received since his commercial viral. He got even more when it ran on CNN This Morning last week.
But Garcia does not define the ad's success by Internet or the TV.
"If the video is truly successful, then people will go to the library, or go to their local library," Garcia said.
By the way, the creative director of the original Old Spice campaign is BYU graduate Jason Bagley.
E-mail: abutterfield@ksl.com
