Developers Pull Ads Overstating Size of Ski Area


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SALT LAKE CITY (AP) -- The ad sounded good -- too good.

Developers of a gated ski-resort community in Beaver County have pulled advertising copy that claimed they could run ski lifts and snowcats as high as 12-thousand-feet onto national forest land designated as non-motorized.

Developer Craig Burton says he agreed to drop those claims after the U-S. Forest Service told him it wasn't possible to run lifts or snowcats up Mount Holly.

The description appeared as fact in a full-page ad in the Wall Street Journal on December first and still can be seen on the Internet.

The exclusive resort is still months away from approval by Beaver County planners and commissioners. But the Mount Holly advertisement suggests it's already been built and is open for the "2007" season. It isn't clear if that meant this winter or next.

(Copyright 2006 by The Associated Press. All Rights Reserved.)

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