News / Entertainment / 

TikTok surpasses YouTube in viewing time per user

Addison Rae, a TikTok influencer, attends a special screening of "He's All That" at NeueHouse Los Angeles on Aug. 25 in Hollywood, California. The average time per user spent on apps is higher for TikTok than for YouTube, new data shows.

Addison Rae, a TikTok influencer, attends a special screening of "He's All That" at NeueHouse Los Angeles on Aug. 25 in Hollywood, California. The average time per user spent on apps is higher for TikTok than for YouTube, new data shows. (Vivien Killilea/Getty Images for Netflix)



CULVER CITY, Calif. — If video killed the radio star, TikTok may be replacing YouTube as the latest launching pad for young fame.

Social media consumers in the U.K. and U.S. are spending more time on TikTok than YouTube, a new report suggests, and the entertainment industry seems to be paying attention. Take Addison Rae, a TikTok dancer who stars in the Netflix trending hit "He's All That" or the newly released "D'Amelio Show," on Hulu, based on "TikTok's First Family." Across entertainment genres, TikTok influencers are finding new success.

App monitoring firm App Annie gathered social media data and found that the average time per user spent on apps is higher for TikTok and described the app as "upended the streaming and social landscape."

While TikTok is viewed on average more than YouTube, YouTube is still the leader in overall time spent, not per user, and has more users overall. The report only accounts for Android phones.

In the U.K., TikTok surpassed YouTube in June 2020. In the U.S., TikTok and YouTube went head to head last year before TikTok came out on top in April 2021, according to the report.

TikTok is also ranked as the most-downloaded app worldwide since 2020. Apps with live streaming are also seeing a surge in money spent on creators.

In other words, in Hollywood, TikTok sounds a lot like money.

Related Stories

Marianne Garvey

    SIGN UP FOR THE KSL.COM NEWSLETTER

    Catch up on the top news and features from KSL.com, sent weekly.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast