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CLIFFSIDE — The good folks at Orem-based FiberFix decided two cars versus one cliff was the best way to demonstrate how strong their product really is, and they were oh, so right.
You may remember FiberFix from such articles as “BYU student invents product '100 times stronger' than duct tape” and “Video: Local company trolls (fictional) destructive child.” As the company marketed its product in the past, it attempted to show how strong the product really is in humorous yet low-scale ways. But this commercial really ups FiberFix’s game.
The five-minute video is a series of funny, clever and impressive demonstrations to show just how strong the product is, but it’s really the first demonstration that I want to talk about.
Studio C member Jason Gray stars in the ad as a “redneck” who really knows how to make all his broken household items like new again. For his first trick, he “drives” a car off a 140-foot drop to see if a nonwelded, roll bar cage will hold up with just duct tape.
When the same demonstration is set up with a FiberFix — that’s when all bets are off. The demonstration and results are spectacular. You will not be disappointed by the controlled mayhem and destruction.
The video is heading toward viral with over 750,000 views within five days and counting.
Martha Ostergar is the former video productions manager of KSL.com. She has moved on to write elsewhere, but she can't seem to break her habit of cruising the internet for amazing videos and writing about them. Follow her on Twitter at @monstergar.