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Food ads target children less than some expected

Food ads target children less than some expected



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The government says food makers are targeting children, but not as much as you might think.

Sarah McFarland hears it from her children.

"They always want the cereal," she said.

The Federal Trade Commission says food and beverage companies, including cereal makers, spend about $1.6 billion on ads targeted to children. No surprise to McFarland.

"No, because that's how they'll make money, with the kids. They'll whine, and their parents will buy it for them," she said.

Carbonated drinks, cereal and restaurant food make up about two-thirds of the ads. The number, though, is far smaller than some previous estimates.

Congress ordered the study as part of a focus on childhood obesity in the U.S.

E-mail: mgiauque@ksl.com

Marc Giauque

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