Estimated read time: 2-3 minutes
This is Fred Ball for Zions Bank, speaking on business.
With so many companies vying for consumers' attention, finding creative ways to market your business becomes more important than ever. You don't want your message to become lost in the hundreds of messages thrust on your clients on a daily basis.
What if you could find a marketing strategy that was so unique and so original that the message couldn't help but get through to decision makers?
Brand Imaginations in Bountiful develops unique three-dimensional direct mail campaigns that generate remarkable results. Some of the company's recent campaigns have used 8-track tapes, toilet plungers, large canoe paddles and even computer function keys to attract potential buyers. Founder Bruce Brand says unusual 3D objects repeatedly catch potential clients' attention in ways ordinary marketing strategies can't.
Bruce got the idea for Brand Imaginations after working for a start-up software company for a few years. The small company had very limited name recognition and marketing resources. One night Bruce came up with the idea of sending old 8-track tapes, popular in the '60s and '70s, to key decision makers. Each included a fun, carefully worded message.
That first campaign was so well received that Bruce realized he could start his own business creating unique marketing campaigns. Shortly afterward, he started Brand Imaginations in his basement. In the three years since its launch, his client list has grown so much that last spring Bruce moved his firm to a new office in Bountiful. He also expanded his professional staff.
Bruce tells me ideas for his creative marketing products come from everywhere. Initially he sits down with clients to clearly understand their target market. Then he comes back with a mix of one-of-a-kind recommendations. Bruce is confident that Brand Imaginations' unique approach will continue to help clients grow their bottom lines.
For Zions Bank, I'm Fred Ball. I'm speaking on business.