Bethenny Frankel Simplifies Healthy Living with New Skinnygirl Supplements and Expanded Tasty Nutrition Bar Line

Bethenny Frankel Simplifies Healthy Living with New Skinnygirl Supplements and Expanded Tasty Nutrition Bar Line


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NEW YORK--(BUSINESS WIRE)--Mar 20, 2014--The Skinnygirl™ brand is making women’s daily health routines even more convenient with the launch of the new Skinnygirl Supplements. Starting April 7 th, Skinnygirl’s new line of nutritional supplements will be available nationwide in three formulas: Hair Skin Nails Gummies, Weight Management Gummies and a Probiotic Dietary Supplement. In addition to this new line of Supplements, Bethenny introduces her newest flavor of the popular Skinnygirl Tasty Nutrition Bar, in Chocolate Peanut Butter with Sea Salt.

“I’m excited to share my new products with women who want to take charge of their health, no matter how busy they are,” said Skinnygirl founder, Bethenny Frankel. “Women need straightforward solutions that allow them to make small changes throughout the day for a healthier routine.”

The new Skinnygirl Supplements make the path to healthier living as straightforward as possible. With convenient and accessible products to help women meet their nutritional requirements in a simple and tasty formula they can trust, the Skinnygirl Supplement line includes:

Hair Skin Nails Gummies in a delicious strawberry flavored gummy that promotes lustrous hair, healthy nails and vibrant skin (MSRP $12.99) Weight Management Gummies in a mixed berry flavor to support lean muscle and healthy weight management (MSRP $19.99) Probiotic Dietary Supplement to support overall digestive health, immune health and intestinal floral balance with cranberry extract to promote urinary tract health (MSRP $19.99) Skinnygirl is also introducing a new flavor to the Skinnygirl Tasty Nutrition Bar lineup. The new Chocolate Peanut Butter with Sea Salt variety will delight sweet and salty fans as a guiltless snack that they can enjoy on the go. All three varieties of Skinnygirl Tasty Nutrition Bars are available in a new and improved lower calorie formula and include new Chocolate Peanut Butter with Sea Salt, Banana Oatmeal Dark Chocolate and Dark Chocolate Pretzel varieties for MSRP $2.49. With a new formula including the same real ingredients, the bars have only 150-170 calories and are better tasting with a whole new look. As an excellent source of protein and a good source of fiber, all three tasty nutrition bar options offer health benefits without compromising great flavors.

Skinnygirl Supplements and Skinnygirl Tasty Nutrition Bars are available nationwide at retailers including Target stores nationwide. For additional information on the Skinnygirl brand and products, visit www.SkinnygirlDaily.com or www.Facebook.com/SkinnygirlDaily.

About Skinnygirl

Founded on the practical, healthy lifestyle expertise of Bethenny Frankel, Skinnygirl provides solutions to women’s most common health concerns making the path to healthier living as fun and straightforward as possible. Products are created with distinctly high standards for the best ingredient quality, nutritional content and taste. Skinnygirl empowers women to lead balanced lives by making healthy choices easy. To learn more about Skinnygirl Daily, please visit skinnygirldaily.com; Facebook: SkinnygirlDaily; Twitter: @SkinnygirlDaily.

About Bethenny Frankel

Bethenny Frankel is the four-time bestselling author of Skinnydipping, A Place of Yes, Naturally Thin, and The Skinnygirl Dish. She is the creator of the Skinnygirl brand--which extends to cocktails, fitness, and health. She has been named one of the Top 100 Most Powerful Celebrities by Forbes magazine, featured in both Health magazine and Glamour. She is a graduate of the Natural Gourmet Institute for Health and Culinary Arts. Bethenny lives in New York with her daughter, Bryn, and dog, Cookie. Visit www.bethenny.com.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140320005223/en/

CONTACT: For Skinnygirl

Anna Brown, 646-428-0609

Skinnygirl@allisonpr.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: WOMEN HEALTH FITNESS & NUTRITION RETAIL FOOD/BEVERAGE CONSUMER

SOURCE: Skinnygirl

Copyright Business Wire 2014

PUB: 03/20/2014 09:00 AM/DISC: 03/20/2014 09:00 AM

http://www.businesswire.com/news/home/20140320005223/en

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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