Subway, police departments team up to keep kids safe

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SALT LAKE CITY -- Children across Utah have some added incentive to take safety precautions this summer.

Because kids are more at risk for injuries during the summer, Subway restaurants has teamed up with local police departments to implement a new reward program that aims to help kids Stay Safe by playing safe.

An officer patrolled the streets around Salt Lake's Liberty Park Thursday afternoon, not only looking for crime, but for kids who are playing safe. When he spotted 4-year-old Rex on his scooter wearing a helmet, he "cited him" with a coupon for a free sandwich at Subway.

Rex knows why it's important to wear a helmet.

"To be safe," he said.

But for other recipients, even those who don't have a choice, the "tickets" are positive reinforcement for good habits.

"It's a very nice treat, nice surprise just for doing what I feel like we should be doing anyway," said mother Karen Imwold. "You know, he's my precious bundle, and I don't want anything to happen to him so I try to take all the precautions I can."

Subway has partnered with police departments all over Utah for the summer to provide the safety incentives.

"They're going to be able to get out and have fun and exercise, and they may be rewarded if they're caught," said Robert Sherwood, with Subway of Utah

Police appreciate the added reinforcements, knowing it will help families prevent injuries.

"Because of that, kids are going to be safer, police aren't going to be called; we'll be able to focus on other issues and other problem areas," said Detective Dennis McGowan, spokesman for the Salt Lake City Police Department.

"Surveillance for Sandwiches" could soon be in full force in your community, so remember your best safety practices.


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Nadine Wimmer


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