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Cologne, Germany (dpa) - Photography is proving increasingly popular with women, according to Koichiro Yamada, head of the Dusseldorf-based Nikon GmbH.
He told Deutsche Presse-Agentur dpa on Wednesday that digital cameras were particularly popular with female hobby photographers.
"Many women like to take photographs of their children," said Yamada, adding they preferred cameras that were easy to handle.
The Nikon manager said he did not expect prices of digital cameras to fall significantly in the coming years.
The trend would be for cameras to have a wider range of features for the same price, said marketing manager Wolfgang Goeddertz.
Yamada said there was still a lot of potential for digital cameras in the European market, despite high sales already.
People are now buying their next digital camera, he said on the fringe of the international photographic exhibition Photokina in Cologne.
Whereas customers would use a camera for five years before buying a new one, the period has dropped to between two and three years for digital cameras, said Yamada.
Nikon said it sold 7 million digital cameras worldwide last year and expects a similar turnover for 2006.
In the business year that ended March 31, Nikon had a net income of 28.9 billion yen (265 million dollars) and a total turnover of 730.9 billion yen.
Copyright 2006 dpa Deutsche Presse-Agentur GmbH