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SALT LAKE CITY — Utahns really, really love their jobs, and they don’t care who knows it.
That’s according to a new study by Monster, which revealed residents of the Beehive State are more vocal about job satisfaction than people living in nearly every other state in the country. In fact, the only place where people reported being happier in their workplace was Hawaii, and well, it’s Hawaii for crying out loud.
The year-long social media study involved the analysis of more than 1.1 million work-related tweets by U.S. residents. Working with Brandwatch Analytics, Monster tracked what people were saying about their jobs, when they were saying it, and where they were tweeting from.
“The ease and ability for people to publicly post their opinions via Twitter — from their latest meal to what’s happening on their subway ride — shows that everyone has a point of view,” Brandwatch Analytics director Nate Walton said in a release. “According to our analysis, sentiment toward jobs is no exception.”
The states were ranked by the ratio to which residents tweeted positive things about their jobs versus negative, according to the study.
Monster
The analysis produced some fascinating results. Eight out of the 10 states where people most often tweeted about loving their jobs were located in the West.
Just behind Hawaii and Utah? Oregon, California and Washington.
On the other hand, every single one of the 10 states where people were more often tweeting their disdain for their work happened to be located in the eastern half of the U.S.
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The most miserable employees tweeted from Florida, West Virginia, Delaware, Virginia and Ohio.
The analysts also took note of the days and months in which job conversation dominated Twitter. They found significant dips in positive job sentiments occurred in July — right around the time most people head out for summer vacations — and again in October. Both love and hate talk peaks in March.
In terms of days of the week, job satisfaction peaks on Friday and takes a huge hit by Sunday. In fact, 20 percent of all job searches on Monster take place on Monday, according to the study.
“Although this analysis revealed conversations about people loving their jobs dropping over the weekend, when it came to conversations around hating their job, there were no boundaries,” Walton said in a statement. “We learned that if people hate their job enough to talk about it on social media, they hate it no matter the day of the week.”
Monster
Women are more likely to air their feelings about work than men. Sixty-seven percent of women whose tweets were used in the study expressed love for their jobs, compared to 33 percent of men. On the other side, 61 percent of women went negative, compared to 39 percent of men.
In Utah, the jobs that deliver the most satisfaction were in customer service/tech, missionary work and design. The love-hate ratio was 9 to 1, according to the study.
Those behind the study said the results are relevant to both employees and employers.
“The results indicate an opportunity for companies to focus on embracing existing talent to move the ‘love-hate needle,’ as well as those tweeting to translate their skills for new opportunities to find something better,” said Joanie Courtney, a senior vice president at Monster.
