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SALT LAKE CITY — Buying Thin Mints and Samoas just got easier. After almost 100 years of traditional in-person transactions, the Girl Scouts of the USA announced it will begin selling its cookies digitally.
The program, “Digital Cookie,” will open in December to limited areas across the U.S. and will launch nationally in January when most of the 112 Girl Scout councils begin the cookies sales season, according to The New York Times.
Girl Scouts will still have the option of also selling door-to-door and at booths, but “Digital Cookie” will help scouts learn “critical lessons about online marketing, application use and e-commerce,” according to the organization’s website.
Girl Scouts will still be responsible for initiating the sale and customers can only gain access to a scout’s personal cookie website if she sends them an emailed invitation, the website says. A mobile app will also be available for in-person transactions. The mobile app includes credit card processing and direct shipping for the customer.
The new transition for selling cookies is expected to boost the nearly $800 million raised annually through cookie sales, The New York Times said.
