Online program answers urgent call for increased knowledge and education in alternative investment strategies


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TO BUSINESS, AND NATIONAL EDITORS:

CAIA Association and IMCA Team To Provide Alternative Investments

Certificate For Investment Advisors

AMHERST, Mass., March 13, 2014 /PRNewswire-USNewswire/ -- In response

to the global growth of alternative investment products now available

in multiple wrappers, including liquid alternative mutual funds, the

Chartered Alternative Investment Analyst (CAIA) Association and the

Investment Management Consultants Association@ (IMCA@), today launched

the Fundamentals of Alternative Investments Certificate Program@.

With alternative investments currently representing $10 trillion in

assets under management and liquid alternatives projected to triple by

2017, according to Citi Prime Finance, this online course fills a

critical knowledge gap and establishes a benchmark for excellence in

alternative investment education. The course is available online to

anyone who needs to understand the complexities of alternative

investment products.

"The landscape for alternatives has changed dramatically, and it is

imperative that the professionals charged with managing, analyzing,

distributing, and regulating these products keep pace with a focus

that has knowledge and education as its central tenet," said William

(Bill) Kelly, CAIA Association CEO. "The Fundamentals program is

meant to be an answer to the continued quest for this knowledge coming

from so many newer and more retail-oriented intermediaries and

end-clients."

The CAIA Association, the global leader in alternative investment

education, created the course in collaboration with IMCA, which

delivers investment consulting and in wealth management credentials

and education. IMCA hosts the program - a self-paced course consisting

of 20 one-hour modules, taught by CAIA's leading experts and

authorities in alternative investment education - on its education

platform. The program covers an overview of portfolio construction,

risk management and due diligence, along with in-depth sections on

hedge funds, real assets, private equity, commodities and structured

products.

"Alternative investments are going mainstream, and educated investment

advisors are critical to ensuring that these products are properly

employed in sound investment portfolios," said Sean R. Walters, CAE,

IMCA's executive director and CEO. "Earning the Fundamentals of

Alternative Investments Certificate@demonstrates a strong

understanding of alternative investing and will give advisors greater

confidence in positioning alternatives in portfolios."For more

information about the Fundamentals of Alternative Investments

Certificate Program@, please contact Deborah McLean, Head of External

Relations at CAIA Association, at dmclean@caia.org or (413) 253-7373

or Morrison Shafroth, mshafroth@peppercomm.com or (720) 470-3653 at

IMCA. To enroll in the course, please visit www.CAIA.org/fundmentals

or

www.IMCA.org/pages/Fundamentals-Alternative-Investments-Certificate.

About the CAIA Association The CAIA Association, a non-profit

organization founded in 2002, is the world leader and authority in

alternative investment education. The Fundamentals of Alternative

Investments Certificate Program@ is a natural extension of CAIA's

mission to provide solutions to specific market needs for alternative

investment education. The CAIA Association is best known for the CAIA

Charter@, an internationally recognized credential granted upon

successful completion of a rigorous two-level exam series, combined

with relevant work experience. Earning the CAIA Charter is the gateway

to becoming a member of the CAIA Association, a global network of

6,700 alternative investment leaders located in 80+ countries, who

have demonstrated a deep and thorough understanding of alternative

investing. Having grown rapidly, the CAIA Association now supports

vibrant chapters located in financial centers around the world and

sponsors more than 120 educational and networking events each year.

For more information, please visit CAIA.org.

About IMCA Established in 1985, IMCA is a nonprofit professional

association and credentialing organization with more than 9,000

individual members. IMCA members collectively manage more than $1.9

trillion, providing investment consulting and wealth management

services to individual and institutional clients. Since 1988, IMCA has

offered the Certified Investment Management Analyst@ (CIMA@)

certification, which earned accreditation by the American National

Standards Institute (ANSI) in April 2011, making it the first

financial services credential in the United States to meet

international standards (ISO 17024) for personnel certification.

IMCA's Certified Private Wealth Advisor@ (CPWA@) certification is

suited for wealth management professionals working with high-net-worth

clients. In 2013, IMCA conferences and workshops hosted more than

4,000 attendees. The IMCA 2014 Annual Conference is scheduled for May

4?7 at the Hynes Convention Center in Boston. Visit www.IMCA.org for

more information about the benefits of IMCA membership, conferences,

and educational and sponsorship opportunities.

IMCA@ and Investment Management Consultants Association@ are

registered trademarks of Investment Management Consultants Association

Inc. CIMA@ , Certified Investment Management Analyst@ , CIMC@, CPWA@,

and Certified Private Wealth Advisor@ are registered certification

marks of Investment Management Consultants Association Inc. Investment

Management Consultants Association Inc. does not discriminate in

educational opportunities or practices on the basis of race, color,

religion, gender, national origin, age, disability, or any other

characteristic protected by law.

Contact: Deborah McLean, CAIA Association Head of External Relations

dmclean@caia.org (413) 253-7373 Morrison Shafroth, IMCA

mshafroth@peppercomm.com (720) 470-3653

SOURCE CAIA Association

-0- 03/13/2014

/Web Site: https://www.caia.org

CO: CAIA Association

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