Rabobank, N.A. is the recipient of the 2013 APECS@ Customer Advocacy Award, Western Region based on results from The MSR Group's National Consumer Banking Study



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[IN] FIN

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TO BUSINESS EDITORS:

The MSR Group Recognizes California Community Banking Firm Rabobank,

N.A. with Highest Rating in Customer Advocacy for Western Region

OMAHA, Neb., March 6, 2014 /PRNewswire/ -- The MSR Group today

announced that Rabobank, N.A. is the recipient of its 2013 APECS@

Customer Advocacy Award, Western Region.

This award is given to the client retail banking organization

receiving the highest Net Advocacy Rating (NAR@) among its customers

within their respective region. To qualify as a potential recipient,

clients must have achieved a rating significantly higher than the

national average and rank highest among all APECS@ clients. Rabobank

posted a 2013 Net Advocacy Rating over 9 points higher than both the

2013 APECS@ National and Western Region Averages. Rabobank's rating is

significantly higher than many of the nation's largest banks,

including Bank of America, Chase, US Bank and Wells Fargo. Net

Advocacy Rating (NAR@) is one of the strongest indicators of customer

retention and increased revenue for financial institutions.

"Great service comes from taking pride in our work, and by listening

to our customers and always challenging ourselves to improve," said

Mark Borrecco, Chief Retail Banking Officer of Rabobank N.A. "This is

a testament to our team, and to the MSR Group and its APECS@ suite of

tools and rich data, which provide deep, real-time intelligence that

is essential for making smart decisions to improve the customer

experience."

Ratings are based on results from The MSR Group's National Consumer

Banking Survey, which collects feedback on customer satisfaction and

advocacy for more than 100 banks and credit unions. To ensure accurate

benchmark comparisons for clients, a stratified random sampling of

retail banking consumers is conducted each quarter, gathering feedback

on consumers' banking experiences within each of four quadrants across

the US. This rolling tracking study interviews 2,400 retail banking

consumers annually.

"Rabobank has demonstrated an unwavering commitment to providing the

best possible experience for their customers," said Joel Vaslow, Chief

Operating Officer of The MSR Group. "Their ability to use the

information and tools APECS@ provides to build on an already strong

customer experience is reflected in their selection for this award."

Rabobank N.A. is a premier California community bank known for

personalized service and its wide range of banking, lending and

wealth-management offerings for individual, business, and food and

agribusiness clients. Headquartered in Roseville, Calif., and with

more than $14 billion in assets, the bank's 119 branches,

multi-function ATMs, and innovative online and mobile banking services

empower customers to bank when, where and how they want. Rabobank's

1,700 employees take pride in helping to improve their communities

personally and professionally.

The MSR Group is a nationally recognized full-service market research

company. Located in Omaha, Nebraska, The MSR Group offers a full

complement of quantitative and qualitative methodologies across the

financial, retail, advertising and agricultural industries. The firm's

proprietary APECS@ System specializes in providing "real-time" voice

of the customer research for financial institutions.

http://www.themsrgroup.com

Contact info: Tracy Keith, Marketing & PR Manager Email 402-392-0755

Read more news from The MSR Group.

SOURCE The MSR Group

-0- 03/06/2014

/Web Site: http://www.themsrgroup.com

CO: The MSR Group; Rabobank, N.A.

ST: Nebraska

IN: FIN

SU: AWD SVY

PRN

-- PH77785 --

0000 03/06/2014 13:40:00 EDT http://www.prnewswire.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The Associated Press

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