Is JayZ launching his own range of luxury Goldgenie gifts?

Is JayZ launching his own range of luxury Goldgenie gifts?

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LONDON--(BUSINESS WIRE)--Mar 6, 2014--How do you stand out from the crowd… stand out from your competition? Companies looking for new and innovative ideas to promote their businesses have found allies in London based customisation brand Goldgenie who offer corporate personalisation of smartphones and tablets to guns and even real life roses.

Is JayZ launching his own range of luxury Gold gifts? (Photo: Business Wire)

The growing brand offers white label customisation services that enable companies to create their own luxury branded corporate gifts and awards, using finishes such as 24ct. Gold, Rose Gold and Platinum alongside laser engraving of logos, signatures and even fingerprints to create truly unique bespoke and personalised gifts.

The luxury corporate gift market is currently growing at an exceptional rate - especially in Asian and Middle Eastern markets, where the presentation of a gift is customary and thought of as good manners and key to winning new business.

Customising gadgets, game consoles and household items the global business now sees the likes of Blackberry, HTC and even Apple resellers using their services to reward customers, gain new business and offer unique gifts that really get noticed.

In the case of Viacom, Goldgenie were approached to create a range of Gold and Platinum plated iPhones, iPads and other gifts which were presented to celebrities including Bradley Cooper, Jackie Chan, Kevin Hart, Clint Eastwood and Mark Wahlberg.

Brand names like JayZ and Tyrese Gibson also seem to be taking advantage of Goldgenie’s Midas Touch allowing individuals and corporates the opportunity to have their own line of “ready to go” luxury products.

The company has also produced personalised gifts to raise money for charities such as the “Starburst” iPod collection for the Elton John AIDS foundation.

Founded by Laban Roomes in 1995, Goldgenie's original focus was gold plating emblems for premium car brands. After an appearance on Dragon's Den a British TV programme in October 2007, Goldgenie received the first televised investment from multi-millionaire serial entrepreneur James Caan, shortly after Laban then successfully bought the Dragon out of the now global company.

Says Goldgenie founder Laban Roomes, "Over the last 12 months we have been flown to Los Angeles, Macau and Dubai to supply corporate and luxury personalised gifts for companies wishing to expand and reward their partners or work force – companies are beginning to realise that by giving they are getting much more in exchange.”

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CONTACT: Marcus Roomes


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SOURCE: Goldgenie

Copyright Business Wire 2014

PUB: 03/06/2014 05:00 AM/DISC: 03/06/2014 05:00 AM

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