Glenn Beck: Coke ad intended to 'divide us politically'


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SALT LAKE CITY — Super Bowl commercials generally elicit different emotions for its different viewers. Whether for its comic relief or for its bizarre nature, the commercials get people talking. However, one ad may be intended to divide the nation, according to political talk-show host Glenn Beck.

Coca Cola aired its 90 second “It’s Beautiful” commercial during Sunday’s Super Bowl. The commercial featured a multilingual rendition of the song “America the Beautiful.” Coke’s simple message at the end was “America is Beautiful.”

Monday morning, Glenn Beck said someone tweeted him, asking what he thought about the commercial. Beck responded on his radio program, saying the commercial was intended to “divide us politically.”

“Why did you need that to divide us politically?” Beck said. “Because that’s all this ad is. It’s an in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: to divide people.

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“Remember when Coke used to do the thing on top and they would all hold hands?" Beck continued. “Now it’s ‘Have a Coke and we’ll divide you.’ ”

Beck continued by saying that several European Union leaders have been warning the United States and the rest of the world that multiculturalism does not work, which is what the Coke ad is implying, Beck said.

“Every leader of the European Union that tried multiculturalism is now warning America and the rest of the world that multiculturalism does not work,” Beck said. “You have to come over here and assimilate. If you want to move to Germany you have to become a German. If you want to move to France, become French. But you can’t have separate languages and no-go zones and all that. Look at all the countries that have separate languages: it doesn’t work.”

Beck’s comments come just a few weeks after he told Fox News’ Megyn Kelly that he wished he could do some things over from his time with Fox News.

"I remember it as an awful lot of fun and that I made an awful lot of mistakes, and I wish I could go back and be more uniting in my language," Beck told Kelly. "I think I played a role, unfortunately, in helping tear the country apart.

"I didn't realize how really fragile the people were," he continued. "I thought we were kind of more in it together."

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Josh Furlong

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