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Jazz unveil new color scheme

Posted - Jun. 15, 2010 at 5:05 p.m.


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SALT LAKE CITY — Navy blue is the new purple for the Utah Jazz. The franchise unveiled its refreshed color scheme and its new retro logo Tuesday at EnergySolutions Arena.

The team introduced its retro-looking J-note logo to fans and the media in the ticket lobby.

Just like the former Jazzmen revealing the new look, Thurl Bailey and Ron Boone, the new logo is a blast from the past.

But look closely and you'll see some differences from the old Jazz note that was used from 1979 to 1996. There's no purple; The team's primary colors will now be navy blue, yellow and green.

History of the Jazz logo
1974-79 Team Colors: Purple, Green, Gold
1979-96 Team Colors: Purple, Green, Gold
1996-04 Team Colors: Purple, Teal, Light Blue, Copper, Black
2004-10 Team Colors:Navy, Powder Blue, Purple, Silver
2010-Present, Primary logo, Team Colors: Navy, Dark Green, Dark Yellow
2010-Present, Secondary logo

"I think it's perfect," said Jazz fan Kolby Fitzgerald. "It's about time they went back to the note."

"For the past few years there has been a sentiment from our fans to bring the music note back," said Randy Rigby, president of the Utah Jazz.

The look goes back to the Jazz roots in New Orleans, 1974. The colors then reflected Mardi Gras, the note representing the city, unofficially known as the "jazz capitol of the world."

In '79 the owners moved the team to Utah.

"Players want to be part of a heritage and are honored to be a part of something special," Rigby said. "Our players have embraced this logo."

The new J-note will be the secondary logo. The team will keep its mountain landscape logo, which will incorporate the new color scheme.

Fans have wasted no time snatching up the new gear.

"I love it, and the fact they threw in the mountain theme, I think it's great. Everyone will be happy," said Jazz fan Garrett Hunt.

This is the third logo the Jazz have had. Maybe this one will be a lucky charm for a championship.

"This logo represents working hard, a rich heritage and new bright future that our younger fans can embrace as well," Rigby said.

Fans will get their first chance to see the Jazz's new court at the draft-day party on June 24. The team will unveil the new uniforms Aug. 16.

Rigby also revealed that $4 million worth of renovations will be made at the arena, which will include an expanded Jazz locker room among other improvements.

Deseret News Photo Gallery: Jazz unveil new color scheme

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Story compiled with contributions from Jody Genessy of the Deseret News and Amanda Butterfield.

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