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Students get tasty marketing lesson

Students get tasty marketing lesson



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SALT LAKE CITY -- Students at Westminster College got a tasty object lesson in marketing Wednesday.

Professor Alysse Morton's class is studying how businesses use social media to tell people about new products and specials. To drive home the point, the Chow Truck pulled up to serve lunch.

"We really felt that this is fun and engaged learning, and this is what we're about here at Westminster, so it really tied it in nicely," Morton said. "So they could see what tweets were all about, and then also have some fun and tasty food in the process."

The Chow Truck is a mobile business that uses social media like Facebook and Twitter to tell people where it will be serving food around the Salt Lake Valley on any given day.

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