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(KSL News) Four- feet nine- inches-- the magic number for your kids when it comes to riding in a car. The National Highway Traffic Safety Administration is pressing that number in a series of new ads to encourage greater use of child booster seats.
Research shows booster seats reduce the risk of injury by 59 percent. But amazingly, four out of five children nationally aren't using them.
33 states have booster seat requirements. Utah is not one of them.
Jackie Glassman/ Deputy Admin., NHTSA: "There really doesn't need to be a law of the state to make it the rule of your house. Parents have the power to tell their kids they must be in booster seats."
The new ads feature Disney's favorite princess, Cinderella, and stress the importance of having children ride in car seats and booster seats until they are eight or stand atleast 4-feet -9 inches tall.