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SALT LAKE CITY -- Members of the NAACP rallied at the State Capitol Saturday to raise awareness about the 2010 Census.
The organization has launched a nationwide campaign called "Yes We Count," urging everyone to complete the census regardless of their race or income level. It says those who stand the most to benefit from the Census are often too afraid to fill it out.
It says every person matters in the count because population is the determining factor when it comes to federal funding and political representation.
NAACP leaders say as a state, Utah needs to do better in 2010 than it did in 2000, when only 72 percent of the state participated.
The lack of participation cost the state some $900 million.