Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
NEW YORK (AP) — MTV is launching its first-ever drive to encourage young people to register and vote during a midterm election year.
The youth-centric network will unveil the effort at Monday's Video Music Awards in New York. The drive is aimed at urging fans to make voting a communal effort with their friends.
It hearkens back to MTV's "Choose or Lose" campaign when Bill Clinton was first elected in 1992. MTV says its effort is non-partisan, but it will be happening at a time when groups favoring Democrats are making a big effort to get young people to the polls.
MTV's plan will culminate in some 1,000 parties of different sizes across the country on Election Day.
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
