Nu Skin Provides Update On China Operations


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[STK] NYSE:NUS

[IN] FIN CPC REA HOU

[SU] CCA

TO BUSINESS, HEALTH, AND RETAILING EDITORS:

Nu Skin Provides Update On China Operations

PROVO, Utah, April 19, 2014 /PRNewswire/ -- Nu Skin Enterprises, Inc.

(NYSE: NUS) announced today that Nu Skin China plans to immediately

resume corporate-hosted business meetings and will begin accepting

applications for new sales people on May 1, 2014.

"China is an important marketplace for Nu Skin and we are committed to

operating in full compliance with China's direct selling regulations

to promote long-term success," said Dan Chard, president of global

sales and operations. "We plan to continue working cooperatively with

regulatory agencies and refine our training procedures to further

educate our sales force on local laws and company policies."

In addition, Nu Skin will report first quarter 2014 results before the

market opens on May 6, 2014 and expects to provide updated guidance at

that time. The Nu Skin management team will host a conference call

with the investment community later that same day beginning at 11 a.m.

(EDT). During the call, participants will hear management discuss past

results and upcoming business initiatives. The webcast of the

conference call, including the financial information to be presented,

will be available on the investor section of the company's website

at ir.nuskin.com. A replay of the webcast will be available at the

same location through Friday, May 16.

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation

through its comprehensive anti-aging product portfolio, independent

business opportunity and corporate social responsibility initiatives.

The company's scientific leadership in both skin care and nutrition

has established Nu Skin as a premier anti-aging company. The company's

anti-aging products feature the new ageLOC line of products including

the ageLOC@ TR90T weight management and body shaping system, ageLOC@

R2 nutritional supplement, and ageLOC@ Transformation daily skin care

system. A global direct selling company, Nu Skin operates in 53

markets worldwide and is traded on the New York Stock Exchange under

the symbol 'NUS'. More information is available at

http://www.nuskin.com.

Please Note: This press release contains forward-looking statements

within the meaning of Section 27A of the Securities Act of 1933, as

amended, and Section 21E of the Securities Exchange Act of 1934, as

amended that represent the company's current expectations and beliefs.

All statements other than statements of historical fact are

"forward-looking statements" for purposes of federal and state

securities laws and include, but are not limited to, statements

regarding the resumption of corporate-hosted business meetings, and

the acceptance of applications for new sales people; statements

relating to the company's training, compliance and government

relations efforts in China; statements of management's beliefs and

expectations regarding China's market; other statements of belief; and

statements of assumptions underlying any of the foregoing. In some

cases, you can identify these statements by forward-looking words such

as "believe," "expect," "project," "anticipate," "estimate," "intend,"

"plan," "targets," "likely," "will," "would," "could," "may," "might,"

the negative of these words and other similar words.

The forward-looking statements and related assumptions involve risks

and uncertainties that could cause actual results and outcomes to

differ materially from any forward-looking statements or views

expressed herein. These risks and uncertainties include, but are not

limited to, the following:

-- risk that continuing media and regulatory scrutiny and

investigations in China, and any actions taken by the company or by

regulators, could negatively impact the company's revenue, sales force

and business in this market, including the interruption of sales

activities, loss of licenses, and the imposition of fines, and any

other adverse actions or events;

-- risk of unanticipated delays, complications or other difficulties

in resuming corporate-hosted business meetings and the acceptance of

applications for new sales people in China;

-- risks related to negative publicity regarding recent media

allegations and subsequent regulatory investigations and fines;

-- risk that direct selling regulations in China may be modified,

interpreted or enforced in a manner that results in negative changes

to our business model or the imposition of a range of potential

penalties;

-- risks associated with our business in China, including any

operating mistakes and errors, inadequate customer service and

inappropriate claims or promotions by our sales force.

The company's financial performance and the forward-looking statements

contained herein are further qualified by a detailed discussion of

associated risks set forth in the documents filed by the company with

the Securities and Exchange Commission. The forward-looking statements

set forth the company's beliefs as of the date that such information

was first provided and the company assumes no duty to update the

forward-looking statements contained in this release to reflect any

change except as required by law.

SOURCE Nu Skin Enterprises, Inc.

-0- 04/19/2014

/CONTACT: Investors, Scott Pond, (801) 345-2657, spond@nuskin.com, or Media, Kara Schneck, (801) 345-2116, kschneck@nuskin.com

/Web Site: http://www.nuskin.com

(NYSE:NUS) /

CO: Nu Skin Enterprises, Inc.

ST: Utah China

IN: FIN CPC REA HOU

SU: CCA

PRN

-- LA08684 --

0000 04/19/2014 10:00:00 EDT http://www.prnewswire.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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