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-- WITH PHOTO -- TO BUSINESS, AND NATIONAL EDITORS:
United Way Worldwide Appoints Vicki Lins as EVP and Chief Marketing
Officer
ALEXANDRIA, Va., April 28, 2014 /PRNewswire-USNewswire/ -- United Way,
the world's largest privately supported nonprofit organization,
announces the appointment of Vicki Lins as Executive Vice President
and Chief Marketing Officer. Ms. Lins is tasked with the creation of
cutting edge marketing strategies that reinforce the organization's
image and heritage to galvanize engagement of donors, advocates,
volunteers as well as partner relationships in communities around the
world. Ms. Lins will oversee the brand, marketing and strategic
communications divisions and will be responsible for brand innovation,
creative development, media relations, affinity groups and strategic
alliances such as the famed NFL and United Way partnership.
"Vicki brings a storied career as a marketer with a remarkable ability
to develop complex strategies that build, transform and revitalize
venerable brands," said United Way Worldwide President and CEO Brian
A. Gallagher. "She appreciates that at the heart of every great
brand is a unique story. We are excited to tap into her expertise to
tell the powerful story of United Way in new ways that will resonate
around the globe."
Ms. Lins has led a distinguished career crafting strategic marketing
communications initiatives in media, technology and telecom sectors.
She is an award winning marketer with more than twenty years of
experience building brands and marketing platforms that drive growth.
Most recently, Ms. Lins was executive vice president and chief
marketing officer of Clear Channel Outdoor - North America where she
was responsible for all aspects of marketing and communications and
served on the Executive Committee and Global Marketing Leadership
Council.
"There is such a huge opportunity for United Way to mobilize millions
of people from business, nonprofit organizations and governments as
well as individuals to effect positive change that improves people's
lives," said Lins. "I am excited at the prospect of building a
marketing enterprise that reflects the organization's ambitions and
finding new ways to engage consumers and communities around the
globe."
Prior to joining Clear Channel Outdoor, she spent 15 years in the
cable TV industry, where she served in leadership positions with
Comcast and its advanced advertising initiative, Canoe Ventures. As
senior vice president of marketing and communications with Comcast,
she led the development of a cohesive national marketing organization
for Comcast's local ad sales business and launched the Comcast
Spotlight brand. Prior to Comcast, Vicki led marketing and
communications for Adlink, the nation's largest cable interconnect,
where she developed the "It's Targeted TV" campaign successfully
repositioning the industry for exponential growth. Prior to her time
in cable, she held marketing roles at AirTouch Cellular and GTE.
Vicki has her M.A. in Communication Management from the Annenberg
School for Communication, University of Southern California. She is
currently on the Board of Directors of the VCU Brandcenter, and has
served on the board for Women in Cable & Telecommunications, and was a
recipient of their Betsy Magness Leadership Fellowship.
About United Way United Way is a worldwide movement of nearly 1,800
community-based United Ways in 41 countries and territories. It
advances the common good by focusing on education, income and health -
the building blocks for a good quality life. The United Way movement
mobilizes millions to action - to give, advocate and volunteer - to
improve conditions in their local community. For more information
about United Way, please visit: UnitedWay.org.
CONTACT: Kyle Rouse, Director of Media and Public Relations
+1-904-303-2131, Kyle.Rouse@uww.unitedway.org
Photo - http://photos.prnewswire.com/prnh/20140428/81302 Logo -
http://photos.prnewswire.com/prnh/20120503/DC00215LOGO-b
SOURCE United Way Worldwide
-0- 04/28/2014
/Photo: http://photos.prnewswire.com/prnh/20120503/DC00215LOGO-b
http://photos.prnewswire.com/prnh/20140428/81302
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.liveunited.org
CO: United Way Worldwide
ST: Virginia
SU: NPT PER WOM
PRN
-- DC14562 --
0000 04/28/2014 17:15:00 EDT http://www.prnewswire.com
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