Will today's surpluses be tomorrow's shortages?


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KEY TAKEAWAYS
  • Utah retailers face challenges as consumers seek discounts amid inflation pressures.
  • B-Stock's Kylee Hall notes retailers struggle with excess inventory and reduced orders.
  • Current spending trends may lead to future shortages in discretionary goods, Hall warns.

SALT LAKE CITY — The way shoppers spend money right now could affect what is on store shelves a year or two from now, and how much those items cost.

For Utah retailers, full-price is becoming a tougher sell. Many shoppers are spending less, hunting harder for deals and walking away from items that are not discounted.

Kylee Hall, vice president of marketing at B-Stock, said retailers are feeling that shift, too. B-Stock helps retailers move returned and overstocked goods into the resale market.

"Because consumers are feeling the pinch, retailers are feeling the pinch, and they're having a hard time moving these goods," Hall said. "They didn't plan for a prolonged inflation period where discretionary income is starting to shrink."

That creates a pile-up. When shoppers slow down, retailers can be left with too much stuff: returns, overstock and last season's inventory. To clear it out, stores may cut prices, move products into resale or discount channels, and then order less for the next cycle.

Hall said that it is already happening.

"We already see this in the conversations we are having with retailers and manufacturers, and you're seeing it in their public statements and filings," she said. "We're tightening belts. We're not going to produce as much inventory."

That can mean deals for shoppers now; however, Hall warns the cycle can swing the other way. Today's slowdown can create surpluses. Tomorrow, it can lead to shortages.

"We're going to come out of inflation, and then there's going to be more consumer demand," she said. "And then it's not going to be met."

This mostly applies to discretionary items, things like clothes, electronics, furniture and seasonal goods, the kinds of purchases people can put off.

Retailers are already planning orders for next year. So, what shoppers do right now can affect what ends up on shelves months from now.

The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.

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Matt Gephardt, KSLMatt Gephardt
You might say that Matt Gephardt was born into journalism. On the day he arrived at the Indiana hospital, his father, a reporter, had to quickly rush away after the delivery in order to front a news report. Matt’s television debut came a few years later when, as a toddler, he was used by an Indianapolis reporter to demonstrate how prescription drugs can be mistaken for candy. Matt’s “professional” career in the business began when he was 17 years old, attending high school in Los Angeles, and he landed a summer-job as a teleprompter operator in the Salt Lake City market. He moved to Utah, enrolled at the University of Utah, and never looked back. In the more than 20 years since, Matt has worked virtually every newsroom job: production crew, video editing, video photography, producing, executive producing. In 2010, Matt made the jump in front of the camera as an investigative “watchdog” reporter. Matt’s reporting has not only earned him several journalism awards, it has also led to law and policy changes at local, state and federal levels. When not investigating on behalf of Utah consumers, Matt enjoys “urban hiking” with his wife and three children – setting out on foot towards Sugarhouse or Downtown hoping to run into a friendly group of people gathered at a park, a festival or a new store or restaurant to try out. Matt is absolutely thrilled to be working at KSL where the commitment to ethical journalism, fairness and community is in lockstep with his own ideals.
Sloan Schrage, KSLSloan Schrage
Sloan Schrage started as an “old man” intern with KSL TV in 2007. For the past ten years, he’s produced daily and investigative stories that impact safety, security and wallets of Utah consumers. When he’s not at KSL, he’s either with his family or trying to repair cars with help from YouTube tutorials, or buying cameras or other photography gear that he’ll never use.

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