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Shelf Reliance


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There is a proverb that states, "He who is well prepared has won half the battle."

This is true for so many things in life. Whether it be the death of a family member, the loss of a job, a financial crisis or a natural disaster, you can never be completely sure what might come your way. Preparation is the key to peace of mind. I recently learned of a local company whose very mission is to help people prepare.

Jason Budge and Steve Palmer both felt the importance of having an adequate food supply, but they found it difficult to manage and rotate the food. To fix this problem, they invented a shelving system that would rotate the food for them. Such was their belief in the new system that they both left their jobs to form Shelf Reliance in April 2005.

Shelf Reliance offers a variety of food storage systems and emergency supplies. Jason says the company's flagship product is the Food Rotation System, a shelving system that allows the user to organize and rotate canned food. It is quite an impressive product! It comes in several sizes from a unit small enough to sit on existing shelves to a shelf large enough to hold 600 cans of food.

Although the Food Rotation Systems are still the Lindon-based company's best-selling product, Jason tells me Shelf Reliance also offers a long-term food storage line called Thrive Foods which has a shelf life of up to 30 years. Through the company's Web site, shelfreliance.com, Jason and Steve offer a planning tool families can use to customize their food storage, based upon their individual needs.

Shelf Reliance is distinguished not only by its superior products but also because it helps simplify the preparation process. The two owners strive to make it easy to buy, use and rotate food storage. Their goal is to help change people's perception of food storage from low-quality, poor-tasting food that gets tucked away in a dark room never to be used to a high-quality, great-tasting food people can use on a regular basis.

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