SALT LAKE CITY -- Students should read to succeed. Variations of that message are coming from pro skateboarder Chaz Ortiz, Olympic Gold Medalist Derek Para, Gov. Gary Herbert and other recognizable Utah faces in a literacy DVD produced by KSL-TV.
The DVD will go to all 220 Utah elementary schools taking part in the Road to Success reading incentive program.
The idea is to motivate students to read 20 minutes a day through incentives like prizes and bicycles. Schools can use the DVD for assemblies to reinforce the literacy message and generate excitement.
KSL had a premier party of sorts at Sandy's Quail Hollow Elementary School and, students seemed to give the production two thumbs up.
Last spring, the State Office of Education conducted an analysis of schools taking part in Road to Success and found their reading scores had improved slightly over those schools not involved in the program. While the difference wasn't large, state education leaders called it statistically significant.