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PROVO -- The buyout of a Utah-based company by a giant in the computer industry means a big payday for the company's shareholders.
Adobe--a key player web-based products--is offering $1.8 billion to buy Orem-based Omniture. The two companies believe that together they can optimize web surfers' experience, especially when they shop online.
Omniture isn't talking about the buyout because the company is in a "quiet period"--the two weeks before quarterly earnings are released. But it's a major deal and one that could really have a huge impact on the local economy.
"We help them understand who's coming to their websites, where they're coming from. We don't actually know personally that it's Julia that's been here, but we know a woman who lives in the Los Angeles area, and she's been here five times before," James explained.
Omniture provides the usage statistics to companies--many of them big household names--so they can understand and anticipate a web visitor's interest in their site.
Some Omniture employees, however, are wondering about their long-term future, since many Utah County startups have been bought then moved away to the new corporate headquarters out of state.
The Adobe and Omniture deal is expected to be finalized before the end year.
E-mail: spenrod@ksl.com
