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Restaurants using Twitter to entice customers

Restaurants using Twitter to entice customers



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SALT LAKE CITY -- Restaurant owners and chefs are turning to a new tool that they hope raises your appetite: Twitter.

Lunch time rolls around. You want to go out to eat, but you don't know where. Well, Judge Café and Grill Chef Dennis Cox tries to entice you by sending a list of specials to your cell phone through Twitter.

"I try to get it out there early enough to where people are making their decisions to what to eat for lunch," Cox said.

"I think there could be way more [restaurants] on Twitter now that could be utilizing it," said Jesse Stay, CEO of Socialtoo.com.

He says restaurants can attract more business if they use Twitter for more than just advertising. "[You could be] showing behind the scenes, showing things that may be written about your restaurant as well as throwing in a few deals here and there that are just for your Twitter followers," he explained.

Stay says there's a tool restaurants could used called Twitterhawk, which searches for certain words that people use while on Twitter. For instance, if someone tweets that they're craving Mexican food, Twitterhawk will allow a nearby restaurant to send a message just to that person.

E-mail: pnelson@ksl.com

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Paul Nelson

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