Estimated read time: 2-3 minutes
- The owner of the Provo Towne Centre mall in Utah County has proposed a major renovation.
- Owner Brixton Capital plans to transform it into a vibrant, mixed-use space.
- The project aligns with national trends of revitalizing malls into integrated neighborhoods.
PROVO — A major facelift has been announced for a decades-old mall in Utah County. The owner of the Provo Towne Centre said it's time for a "bold reinvention."
The mall has a perfect location right off I-15 for all to see, but it's old and outdated.
"It's just dead throughout the mall," said shopper Shannon Hansen to KSL-TV.
Another shopper, Emily Kuchinski said it's a "ghost mall."
That's why the owner, Brixton Capital, have just announced a major overhaul, a new look that is taking place with many traditional malls across the country.
In a statement to KSL, the owners said: "Foot traffic in malls has declined steadily over the past decade. Today, communities across the country are grappling with the question: What comes next for these sprawling, underutilized spaces?"
The answer, increasingly, is bold reinvention. Across the country, developers are breathing new life into these aging properties — replacing empty storefronts with housing, green space, office space and community gathering areas that reflect modern living needs.
A 2023 analysis by Placer.ai found that mixed-use redevelopments of former malls are among the most effective strategies for revitalizing retail corridors, citing increased dwell time, foot traffic and local economic impact.
Provo is no exception to this national movement. At the heart of Utah County's growing innovation corridor, Provo Towne Centre is entering its next chapter, joining a wave of mall revitalizations that are transforming outdated commercial footprints into "vibrant, integrated neighborhoods designed for the future."
The owner is now working with city officials to move forward with the plans.
Shoppers like the idea.
"I think it would be beautiful. I think it's such a good idea, especially with BYU and UVU being right here. College kids like myself love to go shopping," Kuchinski said
Target, which recently opened, was part of phase one. The owners said JCPenney and Cinemark will also stay on with the new project along with other stores that wish to be part of the change.
"A facelift would be great. All the people south of here need a place to go and hang out and this would be the perfect place for it," said Provo resident Brian Moulten.
