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NEW YORK — Warner Bros. Discovery Chief Executive David Zaslav met on Tuesday with Paramount Global Chief Executive Bob Bakish, and they broached a potential merger between the two companies, two people familiar with the matter told CNN.
A potential merger of the two media giants would create an entertainment and news juggernaut, encompassing Warner Bros. and Paramount studios as well as CBS, CNN, and other cable television assets.
The discussion over lunch, which was first reported by Axios, took place at Paramount's global headquarters in New York City's Times Square.
Spokespersons for Warner Bros. Discovery and Paramount declined to comment.
While a potential merger between the two studios could once again upend the media industry, the talks aren't a complete surprise. Zaslav, who executed a number of acquisitions at Discovery, has talked in recent months about going shopping for additional assets to boost Warner Bros. Discovery's content offerings.
Meanwhile, Paramount is in need of a strategic partner to survive in the current media landscape. Shari Redstone, the family heiress of Paramount's parent company, National Amusements, has reportedly been in talks to sell her stake in the company.
A person familiar with the matter confirmed that Zaslav has spoken to Redstone about a possible deal.
Analysts expect consolidation in the media business to continue as legacy entertainment companies bulk up in their efforts to compete with tech titans in Silicon Valley, which are increasingly wading into the content space.
Investors weren't happy, though: Warner Bros. Discovery's stock fell immediately after Axios published its report and ended the day down 5.7%. It fell another 1.4% in after-hours trading. Paramount's stock rose initially on the report but was a little less than 1% lower after hours.
Challenges ahead
Both companies face significant challenges in a rapidly shifting media environment. Linear television ratings are in decline as cable customers increasingly cut the cord.
The advertising market is shifting to streaming, which has helped boost subscriptions and stem losses – but both companies are still shedding huge sums of money on their Paramount+ and Max services as content costs rise. Those services won't get any cheaper after studios reached expensive new contracts with writers and actors over the past few months.
The companies are also both saddled with enormous amounts of debt. Warner Bros. Discovery has been cutting costs and impressing Wall Street with its ability to unload its debt burden – but it still held a stunning $45.1 billion at the end of the third quarter, down from $49.3 billion at the start of 2023.
Zaslav's success shedding debt is one of the primary reasons WBD's stock is up 23% this year. By comparison, Disney is up just 5%, and Paramount has fallen 8%.
Buying Paramount would not help Zaslav's effort to unwind its debt burden: Paramount has $15.7 billion in debt, a total that has barely budged all year.
