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STORRS, Conn. — Two years after the NCAA cleared the way for college athletes to earn money off their fame and celebrity, digital technology is allowing some of them to get paid by their fans without having to do very much in return. Most deals struck by athletes under name, image and likeness guidance from schools or states are in exchange for something — an athlete endorsement on social media, for example, or an appearance at an event. It is now possible to pay athletes money while receiving something far less tangible: a digital non-fungible token, or NFT.
