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ALISO VIEJO, Calif.--(BUSINESS WIRE)--Oct 15, 2018--Finess — a first-of-its-kind fem-care product designed to liberate millions of women with stress urinary incontinence (SUI) — is proud to announce its partnership with Bitsy Boxes, an online subscription-based service that designs and sends monthly gift boxes for new mothers and their children, or “bitsies.” To help support and raise awareness for the millions of women experiencing postpartum incontinence, subscribers received comfortable, compact Finess patches in their September boxes.
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“We partnered with Finess because the product spotlights something that so many moms experience long after pregnancy, but no one seems to want to talk about,” stated Bitsy Boxes CEO, Christine Deehring. According to the National Association for Continence (NAFC), urinary incontinence (UI) affects 30 to 50 percent of childbearing women by age 40. Meanwhile, up to 63 percent of stress-incontinent women reported their bladder leaks began during or after pregnancy.
Developed by experts with decades of experience in healthcare and technology, Finess is a soft-foam disposable patch that helps stop mild-to-moderate bladder leaks before they start. The small single-use product utilizes a patented technology and a gentle adhesive for comfortable application and removal, providing women with a new level of protection that stops leaks — without the bulk or odor of absorbent pads — while empowering them to live fuller lives.
“Bitsy Boxes is a brand that cares about women’s health and wellness — and that is why this partnership felt so right to us,” added Finess co-founder, Jenna Mons. “We were thrilled to partner with a brand whose key purpose aligns with our own. The collaboration was intended to help increase product visibility as well as let millions of moms around the world know they are not alone.”
BitsyBoxes.com offers four subscription plans tailored to the age of the child. Even without a subscription, potential shoppers can explore hundreds of mom-approved items on the site, including Finess, for a highly-personalized experience.
For more information about Finess, please visit: www.havefiness.com.
ABOUT FINESS: Finess is a first-of-its-kind fem-care product developed by Soft Health Technologies to liberate the millions of women who experience mild to moderate bladder leaks, clinically known as stress urinary incontinence (SUI). A comfortable, compact, soft-foam disposable patch, Finess stops bladder leaks before they happen. Worn externally over the opening of the urethra to create a leak-proof seal, the small single-use product utilizes a patented “peel-away" technology and a gentle hydrogel adhesive to enable easy application and removal. Successfully providing many with a new level of protection, confidence and simplicity, Finess is well on its way to fulfilling its mission to empower
women to laugh often, worry less and enjoy all of life's moments—leak free. Learn more about Finess at www.havefiness.com. Connect on Facebook, Twitter, Instagram and Pinterest.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181015005263/en/
CONTACT: Beyond Fifteen Communications, Inc.
Leslie Licano
leslie@beyondfifteen.com
949-733-8679 x 101
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: WOMEN ONLINE RETAIL HEALTH MEDICAL DEVICES BABY/MATERNITY PARENTING RETAIL CONSUMER GENERAL HEALTH
SOURCE: Finess
Copyright Business Wire 2018.
PUB: 10/15/2018 11:00 AM/DISC: 10/15/2018 11:01 AM
http://www.businesswire.com/news/home/20181015005263/en
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