SALT LAKE CITY — The International House of Pancakes is moving into the burger business.
After much speculation and intrigue following an announcement last week that the breakfast chain would be changing its name, IHOP said Monday that the new name — IHOb — was in honor of an exciting new menu item: burgers.
Though IHOP has long sold burgers, the name change comes with the addition of a line of Black Angus ground beef burgers to the menu. And though the restaurants will still serve your favorite "Funny Face" pancakes, the rebrand is meant to signify a commitment to the expanded menu.
"We are definitely going to be IHOP," IHOP's president said to CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes."
Unfortunately, the internet doesn't seem quite as excited about the prospect of burgers being sold at the house of pancakes as IHOP, er, IHOb, is. After the announcement, both IHOP and IHOb began trending on Twitter, and much of the attention was negative.
THAT INTERNATIONAL HOUSE OF BURGERS THING IS BEYOND DUMB— Ali Segel (@OnlineAlison) June 11, 2018
no one has ever strayed from the breakfast portion of Ihop's menu and come out alive...believe me i've tried— Gabby Noone (@twelveoclocke) June 11, 2018
So they just announced what iHob stand for and it’s International House Of Burgers. I’ve been to iHop like a thousand times and I’ve never gotten a burger once... just sayin. 🤷🏽♀️— ave🌼 (@_avery_becca_) June 11, 2018
As people shared their thoughts on the newly dubbed IHOb, other restaurants, particularly several classic burger chains, took the opportunity to hold their ground regarding what they do best.
As much as we love our pancakes, we'd never change our name to Whatapancake— Whataburger® (@Whataburger) June 11, 2018
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?— Wendy's (@Wendys) June 11, 2018
Like that, but our cheeseburgers are still better.
Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy's (@Wendys) June 11, 2018
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn— A&W Restaurants (@awrestaurants) June 11, 2018
So what do you think? Will you be hitting up your nearest IHOb this week for some burgers? Take our poll and let us know in the comments below if this will change how often you visit IHOP.