Alan Diaz, AP Photo, File

IHOP changes name to IHOb, internet flips out

By Mary Dalrymple, KSL.com | Posted - Jun 11th, 2018 @ 11:45am



SALT LAKE CITY — The International House of Pancakes is moving into the burger business.

After much speculation and intrigue following an announcement last week that the breakfast chain would be changing its name, IHOP said Monday that the new name — IHOb — was in honor of an exciting new menu item: burgers.

Though IHOP has long sold burgers, the name change comes with the addition of a line of Black Angus ground beef burgers to the menu. And though the restaurants will still serve your favorite "Funny Face" pancakes, the rebrand is meant to signify a commitment to the expanded menu.

"We are definitely going to be IHOP," IHOP's president said to CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes."

Unfortunately, the internet doesn't seem quite as excited about the prospect of burgers being sold at the house of pancakes as IHOP, er, IHOb, is. After the announcement, both IHOP and IHOb began trending on Twitter, and much of the attention was negative.

As people shared their thoughts on the newly dubbed IHOb, other restaurants, particularly several classic burger chains, took the opportunity to hold their ground regarding what they do best.

So what do you think? Will you be hitting up your nearest IHOb this week for some burgers? Take our poll and let us know in the comments below if this will change how often you visit IHOP.

Mary Dalrymple, KSL.com

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Updated: Wednesday June 20, 2018 10:34 pm