Utahns still high on local economy, survey says


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SALT LAKE CITY — Utah consumers continue to be bullish about the state's economic conditions following another month of perceived prosperity, a new survey shows.

The Zions Bank Utah Consumer Attitude Index held steady, registering at 117.9 in February — the same level as last month. An index over 110 is an indicator of optimal economic confidence, explained Chad Berbert, principal with the Cicero Group who conducted the monthly survey.

In comparison, the national Consumer Confidence Index rose 6.5 points to register at 130.8 for the month — nearly 15 points higher than this same time last year. While the national index is outpacing local attitudes, Berbert said Utahns are still very satisfied with how the state's economy has been holding up.

"Attitudes have been so high, they've leveled off," he said. "They are still at a very high level (and) people still have very positive perceptions about what's happening currently as well as what is happening in the future."

He noted that some consumers may be concerned about the potential for rising interest rates in the coming months, as well as the recent volatility in the stock market.

"(They are wondering), 'How will that affect me?'" Berbert said. "But generally speaking, we're still at a level ... above 110, indicating a sense of economic prosperity."

He noted that the gap between the national index and the Utah index has been widening in recent months, which may suggest even more optimism on the nationwide level among consumers.

Clark Stacey, CEO of WildWorks, speaks to members of the media as Zions Bank and the Cicero Group report the latest Utah Consumer Attitude Index at WildWorks Studio in Salt Lake City on Tuesday, Feb. 27, 2018. (Photo: Jeffrey D. Allred, KSL)
Clark Stacey, CEO of WildWorks, speaks to members of the media as Zions Bank and the Cicero Group report the latest Utah Consumer Attitude Index at WildWorks Studio in Salt Lake City on Tuesday, Feb. 27, 2018. (Photo: Jeffrey D. Allred, KSL)

"We're seeing more positivity around what's happening with personal income," he said. Additionally, consumers are upbeat about the current employment situation in Utah and across the U.S., he said.

"What's happening is things have remained good nationally for a long enough time that people are feeling like things are really good and they're going to remain good," Berbert explained. "Utahns were at that level (for a long time) and now they've settled down (into a stable pattern)."


With the business-friendly economic policies that our local government has instituted statewide, it’s no wonder why consumer attitudes remain high.

–Randy Shumway, chairman and partner of Cicero Group


Although consumer sentiment remains highly positive across the state, the Zions Bank Present Situation Index, which measures current consumer sentiment, decreased slightly from 125.2 in January to 124.8 in February. The slight decline was offset by minor increases in the Zions Bank Expectations Index, a measure of consumer sentiment six months into the future, that rose 0.2 points from 113.1 last month to 113.3 this month.

While Utah has been economically strong for years, the rest of the nation has gained momentum in the wake of the presidential election in 2016. The overall U.S. index has surpassed the Utah index for the past 12 months, he said, which bodes well for the country as a whole.

"Utahns are used to having a good government and feel like generally the state is doing very well economically, but nationally that election made a significant difference over the last year," he said. "What we're seeing is people saying that we have a president that has been in office for a year, (and) the economy is going strong and we have confidence that this will keep going for at least six to 12 months."

Taylor Maw, lead character designer at WildWorks Studio, works in Salt Lake City on Tuesday, Feb. 27, 2018. (Photo: Jeffrey D. Allred, KSL)
Taylor Maw, lead character designer at WildWorks Studio, works in Salt Lake City on Tuesday, Feb. 27, 2018. (Photo: Jeffrey D. Allred, KSL)

As for the Beehive State, Utah's robust economy has helped residents maintain a positive attitude for the past several years, and indications are that optimism will continue into the foreseeable future, said Randy Shumway, chairman and partner of Cicero Group.

“With the business-friendly economic policies that our local government has instituted statewide, it’s no wonder why consumer attitudes remain high,” he said. “As the government continues to facilitate business expansion and job growth, I expect consumer attitudes to move in tandem with the state’s economic growth.”

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