Blue Apron revenue beats forecast, but hurt by plant delays

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NEW YORK (AP) — Blue Apron posted strong revenue growth in its second quarter, but the meal-kit seller says it's having unexpected delays at a new plant and it gave a weak revenue forecast for the second half of the year.

Shares of Blue Apron, which was providing its first earnings report since becoming a public company, tumbled more than 17 percent to $5.15 in afternoon trading on Thursday. That's nearly half its initial public offering price of $10.

The company had said last week that it was closing its facility in Jersey City, New Jersey, and about 470 workers might lose their jobs if they didn't transfer to a new plant in Linden, New Jersey. Chief Financial Officer Brad Dickerson said Thursday there have been "unexpected complexities and costs" at the Linden plant in the past month as Blue Apron transfers products there.

Dickerson said the issues are affecting labor costs and revenue outlook partly because delays in new product offerings are hurting Blue Apron's ability to attract new customers.

The company foresees revenue for the second half of the year in a range of $380 million to $400 million, Dickerson said. Analysts polled by FactSet had expected revenue of about $525.1 million, when combining their estimates for the third and fourth quarters.

Blue Apron, which went public in June, reported a 23 percent increase in customers in the second quarter from the prior-year period, but a 9 percent drop from the first quarter due to a planned reduction in marketing. Marketing expenses came to $34.5 million in the second quarter, down sharply from the $60.6 million of the first quarter.

Total revenue for the period ended June 30 rose to $238.1 million from $201.9 million. That's better than the $235.8 million that analysts surveyed by FactSet predicted.

But Blue Apron has many rivals, including HelloFresh and Plated, and there are concerns that competition to deliver groceries to people's doorsteps will only heat up after e-commerce giant Inc. announced plans to buy organic grocer Whole Foods. In some cities, Amazon already sells meal kits with recipes created by home goods mogul Martha Stewart.

Blue Apron Holdings Inc. lost $31.6 million, or 47 cents per share, in the quarter. A year earlier the New York-based company earned $5.5 million, or breakeven per share. Wall Street forecast a loss of 27 cents per share.

The company, which was founded five years ago, has yet to make a profit. It reported a loss of $55 million last year, but its sales have soared. Blue Apron posted revenue of $795.4 million for 2016, more than double its level the year before.

Last month Blue Apron said that one of its co-founders, Matthew Wadiak was stepping down from his role as chief operating officer and would become a senior adviser to the company.


Elements of this story were generated by Automated Insights ( using data from Zacks Investment Research. Access a Zacks stock report on APRN at


Keywords: BLUE APRON HLDG, Earnings Report

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