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At Tony Caputo’s Market and Deli, artisan chocolate is a priori.
“A priori is a Latin term, and essentially what it means to me … is something that is intrinsically true,” said Matt Caputo, CEO of Tony Caputo’s Market and Deli and an artisan chocolate expert. “(It’s) something that’s true independent of human observation, and so we try to keep that in mind and let it guide our decisions.”
This philosophy has made Caputo — a businessman, connoisseur and father of two — not only a well-respected figure in his community, but a driving force behind the artisan chocolate scene in Utah, due to his vast chocolate knowledge and his specialty food distribution company, aptly named A Priori Specialty Food.
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