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NEW YORK (AP) — The Broadway king has finally jumped into the lottery game.
Disney's mega-hit "The Lion King" said Thursday it will start an online lottery for $30 tickets next week, joining a trend that has been adopted by most shows on the Great White Way.
Disney has always been sensitive to high prices and has avoided other discount policies due to a fear of scalpers. Officials have made a conscious attempt to keep even the best seats in the house under $200.
Under the new lottery, entries for a "limited" number of a pair of tickets will be accepted starting the day before a performance. Winners will have an hour to pay, and tickets will be given 30 minutes before the show. Seats will vary by performance.
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Online: https://lottery.broadwaydirect.com/show/the-lion-king/
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