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VENICE, Calif. — Snapchat is opening its heart to second chances, but it's going to cost you.
The social app — known for its disappearing messages and photos — is now allowing users a replay of three Snaps for 99 cents, according to The Wall Street Journal. It's the first time the free app has charged for any of its services.
The startup, valued at $16 billion last year, launched replays back in 2013, according to TechCrunch. Users were able to tap "Replay" on a snap they wanted to see again but were only allowed one replay a day.
With the new update to the app implemented Tuesday, users can purchase three replays for 99 cents, 10 replays for $2.99 and 20 replays for $4.99
"We've provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay," team Snapchat posted on the company's blog. "But then we realized — a Replay is like a compliment! So why stop at just one?"
With the new update to the app implemented Tuesday, users can purchase three replays for 99 cents, 10 replays for $2.99 and 20 replays for $4.99.
While some may welcome this addition, the ability to pay to replay brings up more concerns about privacy. Those who send pictures or messages they don't want shared could now run an even greater risk of having those Snaps exposed.
In addition to the pay to Replay feature, the app update includes a free feature that allows users to take selfies and add graphics over the top of the photo. Those who've dreamed of throwing up rainbows, aging prematurely and undergoing a demonic makeover can now see those dreams realized.
Up until now, the only way Snapchat monetized was by selling ads to companies like Samsung and Coca-Cola, but the in-app purchases could bring in major bucks considering the 100 million users who currently Snap away each day, The Wall Street Journal reports.
