Utah GOP readies public relations campaign

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SALT LAKE CITY (AP) -- Utah Republicans are expected to launch a public relations campaign to highlight the party's accomplishments and smooth its image.

The campaign comes after the party has taken hits in its loss trying to pass a school voucher law and controversial comments by a legislator.

The media blitz will include billboards, buttons, direct mail and possibly radio and television ads.

Party officials unveiled a few of its messages at the state convention last month with slogans like "I can dream big," "I can pay less taxes" and "I can start my dream business."

Each has a tag line reading: "Leadership that delivers for you."

The campaign is expected to cost around $250,000. Local, state and federal Republican officeholders have been asked to help cover the costs.


Information from: The Salt Lake Tribune

(Copyright 2008 by The Associated Press. All Rights Reserved.)

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