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This is Chris Redgrave for Zions Bank Speaking on Business.
Thirteen years ago Jason Kassing and Karen Andrews were both working for a media outlet. They enjoyed working together and became good friends and realized they had complementary talents. This caused them to consider an idea: why not team up to offer clients something different from anything in the marketplace? It was a big decision when they launched Kassing Andrews Advertising in Salt Lake City.
At Kassing Andrews Advertising, Jason says they embrace a different philosophy, one nicely summed up by a former boss who kept an old brick on his desk that read, "Deeds, not words" And that's the guiding principle for them in everything they do. Their staff is in charge of the relationship, but they want every client to know they're appreciated. That's why one of the owners is directly involved in each relationship. This means a lot of flight time for meetings with clients across the country, but Jason considers it worthwhile because clients love the personal interaction.
Kassing Andrews Advertising is also unique in not requiring clients to be on a contract or charging retainers unless the client relationship mandates it. This means their clients know exactly how much they're going to pay long before the bill shows up. They wanted this clarity in their company so there were no surprises about pricing from their customers.
This goes a long way to explain why some of their clients have been with Kassing Andrews Advertising from their beginning and why they have a very high percentage retention rate. They also believe no relationship is better than a face-to-face one, so every month they're visiting their clients and developing the relationships personally.
This is where their complementary strengths come into play. Jason is talented at presenting the projects and working directly with clients, to make sure they're receiving only the best service. Karen works the operation end with the team. She's exceptional with details and follow through. These are all reasons why Kassing Andrews has been around for 13 years now and includes a team of 12 employees with clients across the Western U.S.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Kassing Andrews Advertising 1935 Vine St. #290 Salt Lake City, UT 84121 801-424-5005 www.kassingandrews.com
