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-- WITH PHOTO -- TO BUSINESS, AND TECHNOLOGY EDITORS:
Innovative Irish Start-Up 'Pulsate' set to Disrupt Marketing for
Physical World Locations, Wants To Take iBeacon to the Next Level
DUBLIN, April 17, 2014 /PRNewswire/ -- Pulsate
(http://www.pulsatehq.com) has launched an end-to-end marketing
platform for the physical world. The start-up provides a cloud
platform and its own micro-context iBeacons@ that allow companies to
turbocharge customer engagement.
Photo - http://photos.prnewswire.com/prnh/20140416/75865
Pulsate, which can sit behind any brand's existing mobile app, will
initially be targeted at large retailers, with future plans to expand
the offering to venues, and transport. "Pulsate will help companies
to drive foot traffic to stores and when customers arrive, to deliver
game-changing in-store experiences," claims CEO Patrick Leddy.
"Imagine being able to deliver information to customers' phones
relative to their location, context and interests. Today, with
Pulsate, we've made this a reality," he said.
According to Leddy Pulsate drives real benefits that will allow
businesses to influence at the point of purchase and dramatically
increase revenues.
A litany of tools already exists for analyzing customers in the
virtual world. Take retail e-commerce, for example. A single
percentage increase in conversion rate can have a big impact, but this
channel only represents 10% of revenue. "We're taking technology
that's typically only used in the virtual world, and applying it to a
channel that represents 90% of retailers' revenue - the physical world
- and that's where it starts to get interesting," says Leddy.
Pulsate provides retailers with tiny self-contained Bluetooth@
iBeacons@ which, once activated, begin broadcasting customer location
and context back to the Pulsate cloud. From there the retailer can
segment, automate and personalize every communication sent by the
platform. Customers can even reply, forming a direct dialogue between
the retailer and customer.
So what makes Pulsate different from other iBeacon start-ups?
According to Leddy, "This isn't just about beacons; they are
straightforward to produce, and are quickly becoming commoditized. If
you want your communications to be seamless, integrated and
considered, beacons alone are not going to help you."
Pulsate's secret sauce is the company's cloud platform, Leddy insists.
The platform enables a 360 degree profile of the customer through a
powerful combination of incredibly in-depth customer profiles, with
real-world location and context. With this capability, Pulsate can
micro-calibrate every single communication. "We're talking about
delivering the right message, right place, right time. And that's the
future," he concluded.
The team at Pulsate has started rolling out the platform with a number
of key clients, one of which includes Heineken.
Pulsate is a bootstrapped startup by Leddy, the founder of Furious
Tribe, a world leader in mobile strategy which has consulted with
demanding international brands such as Citibank, Vodafone, RSA, O2,
Danone, Nedbank, AXA, EMI, Investec, on their mobile strategy.
Media Contact: Patrick Leddy - CEO, Pulsate +353-86-1050581 Email
Read more news from Pulsate.
SOURCE Pulsate
-0- 04/17/2014
/Photo: http://photos.prnewswire.com/prnh/20140416/75865
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.pulsatehq.com
CO: Pulsate
ST: Ireland
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PRN
-- PH07404 --
0000 04/17/2014 12:30:00 EDT http://www.prnewswire.com
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