Tire Buyers Spending Significantly More Time Researching and Purchasing Tires Online

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Tire Buyers Spending Significantly More Time Researching and

Purchasing Tires Online

NEW YORK, April 16, 2014 /PRNewswire/ -- New research from Google into

the purchasing behaviour of retail tire customers shows a marked

increase in online tire purchases. This comes as no surprise to

Tireweb Marketing, a company dedicated to providing customised

websites for tire dealers focused on conversion rates and sales data.

What may be surprising to many tire dealers is the increasing

sophistication of the consumer and the importance for high-quality,

visual information on tire websites.

Photo - http://photos.prnewswire.com/prnh/20140415/73309

Photo - http://photos.prnewswire.com/prnh/20140415/73308

"In the last year we've seen a big change in the behaviour of tire

shoppers and Google research supports that," says Matthew Walker,

President of Tireweb Marketing. "Tire buyers rely more on retail

websites than any time in the past and they're spending more on each

transaction as a result. It's become vital for tire dealers to have

the right information on their website and it needs to be highly

visual, dynamic information."

Digital Helps Tire Brands Gain Traction is new research from Google

exploring the impact of digital on automotive tire purchases. More

than 1600 tire purchasers were surveyed over a 12-month period. In

addition, their online shopping and research activities were tracked

and analysed to understand what made them convert from researching

tires to actually purchasing.

"The habits of online tire buyers have matured. The average buyer is

doing more research and considering more dealers and brands," explains

Walker. "That's great news for tire dealers with sophisticated

websites that have pricing, tire comparisons, contain video and

display high quality tire images. It's also apparent much of this

consumer research is being done on smart phones or tablets so tire

websites have to use responsive web design to capture this new

generation of consumer."

Another key finding of the Google research is the increasing

importance of brand and reputation when it comes to purchasing. Being

able to view the physical appearance of tires has increased in

importance by 28%. Another significant trend important to consumers is

the desire for recommendations based on vehicle type.

"It's no longer enough to have an attractive website," continues

Walker. "Nearly 70% of tire purchases have an element of online

research, an increase of 21% from just a year ago. Almost 40% of

in-store purchases start online. Pure online purchases have grown by

300% in the past year. That's a staggering change when you think about


"It's easy enough to get traffic to a website with paid advertising

and social media campaigns. What's difficult is attracting the

customer that's ready to buy tires. Tireweb Marketing has always

focused on conversions so we're confident our websites are aligned

with this new generation of tire buyers," says Walker.

"The good news for tire dealers is they don't have to learn how to

become a Webmaster or SEO expert. They can focus on what they know

best, running a tire store and providing good customer service."

Tireweb Marketing employs developers and designers to create

customised tire dealer websites. Doing this ensures each website is

unique and supports the dealer's business. Tireweb Marketing websites

incorporate video content, consumer reviews and use responsive web

design to accommodate tire buyers using mobile devices. For more

information, visit: www.tirewebmarketing.com.

About Tireweb Marketing

Tireweb Marketing provides online marketing products and services to

tire dealers, including Ezytire and TirewebLocal. Founded in 2012,

Tireweb Marketing focuses on producing customised websites with the

best industry data to attract a highly targeted audience. For more

information, visit www.tirewebmarketing.com.

Contact Information Matthew Walker President Tireweb Marketing Inc.

Phone: (212) 634 4846 Email

Read more news from Tireweb Marketing.

SOURCE Tireweb Marketing

-0- 04/16/2014

/Photo: http://photos.prnewswire.com/prnh/20140415/73309


PRN Photo Desk, photodesk@prnewswire.com

/Web Site: http://www.tirewebmarketing.com

CO: Tireweb Marketing

ST: New York



-- PH06090 --

0000 04/16/2014 12:30:00 EDT http://www.prnewswire.com

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