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[STK]
[IN] AUT ADV REA MLM
[SU]
-- WITH PHOTO -- TO BUSINESS EDITORS:
Tire Buyers Spending Significantly More Time Researching and
Purchasing Tires Online
NEW YORK, April 16, 2014 /PRNewswire/ -- New research from Google into
the purchasing behaviour of retail tire customers shows a marked
increase in online tire purchases. This comes as no surprise to
Tireweb Marketing, a company dedicated to providing customised
websites for tire dealers focused on conversion rates and sales data.
What may be surprising to many tire dealers is the increasing
sophistication of the consumer and the importance for high-quality,
visual information on tire websites.
Photo - http://photos.prnewswire.com/prnh/20140415/73309
Photo - http://photos.prnewswire.com/prnh/20140415/73308
"In the last year we've seen a big change in the behaviour of tire
shoppers and Google research supports that," says Matthew Walker,
President of Tireweb Marketing. "Tire buyers rely more on retail
websites than any time in the past and they're spending more on each
transaction as a result. It's become vital for tire dealers to have
the right information on their website and it needs to be highly
visual, dynamic information."
Digital Helps Tire Brands Gain Traction is new research from Google
exploring the impact of digital on automotive tire purchases. More
than 1600 tire purchasers were surveyed over a 12-month period. In
addition, their online shopping and research activities were tracked
and analysed to understand what made them convert from researching
tires to actually purchasing.
"The habits of online tire buyers have matured. The average buyer is
doing more research and considering more dealers and brands," explains
Walker. "That's great news for tire dealers with sophisticated
websites that have pricing, tire comparisons, contain video and
display high quality tire images. It's also apparent much of this
consumer research is being done on smart phones or tablets so tire
websites have to use responsive web design to capture this new
generation of consumer."
Another key finding of the Google research is the increasing
importance of brand and reputation when it comes to purchasing. Being
able to view the physical appearance of tires has increased in
importance by 28%. Another significant trend important to consumers is
the desire for recommendations based on vehicle type.
"It's no longer enough to have an attractive website," continues
Walker. "Nearly 70% of tire purchases have an element of online
research, an increase of 21% from just a year ago. Almost 40% of
in-store purchases start online. Pure online purchases have grown by
300% in the past year. That's a staggering change when you think about
it."
"It's easy enough to get traffic to a website with paid advertising
and social media campaigns. What's difficult is attracting the
customer that's ready to buy tires. Tireweb Marketing has always
focused on conversions so we're confident our websites are aligned
with this new generation of tire buyers," says Walker.
"The good news for tire dealers is they don't have to learn how to
become a Webmaster or SEO expert. They can focus on what they know
best, running a tire store and providing good customer service."
Tireweb Marketing employs developers and designers to create
customised tire dealer websites. Doing this ensures each website is
unique and supports the dealer's business. Tireweb Marketing websites
incorporate video content, consumer reviews and use responsive web
design to accommodate tire buyers using mobile devices. For more
information, visit: www.tirewebmarketing.com.
About Tireweb Marketing
Tireweb Marketing provides online marketing products and services to
tire dealers, including Ezytire and TirewebLocal. Founded in 2012,
Tireweb Marketing focuses on producing customised websites with the
best industry data to attract a highly targeted audience. For more
information, visit www.tirewebmarketing.com.
Contact Information Matthew Walker President Tireweb Marketing Inc.
Phone: (212) 634 4846 Email
Read more news from Tireweb Marketing.
SOURCE Tireweb Marketing
-0- 04/16/2014
/Photo: http://photos.prnewswire.com/prnh/20140415/73309
http://photos.prnewswire.com/prnh/20140415/73308
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.tirewebmarketing.com
CO: Tireweb Marketing
ST: New York
IN: AUT ADV REA MLM
PRN
-- PH06090 --
0000 04/16/2014 12:30:00 EDT http://www.prnewswire.com
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