Macy’s and Mayor de Blasio Announce That the 38th Annual Macy’s Fourth of July Fireworks® Will Again Light the NYC Skyline as the Nation’s Largest Independence Day Display Returns to the East River


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NEW YORK--(BUSINESS WIRE)--Apr 14, 2014--Macy’s (NYSE:M) and New York City Mayor Bill de Blasio announced today that on Friday, July 4, a national historic landmark will set a dramatic stage for dazzling pyrotechnics as the 38 th Annual Macy’s Fourth of July Fireworks ® return to the East River. Set to deliver the nation’s largest display of patriotic firepower and ready to dazzle more than 3 million spectators and millions more on television nationwide, Macy’s Fireworks this year will be launched from the world-famous Brooklyn Bridge and from barges positioned on the lower East River.

“We’re grateful to Macy’s for lighting our skyline every fourth of July – and I’m thrilled that, after years of working with Macy’s and my colleagues to make this a reality, the fireworks will return to the East River this year!” said Mayor Bill de Blasio. “Now even more New Yorkers will get to take part in this extraordinary celebration, against the backdrop of the Brooklyn Bridge, the Harbor, and our skyline.”

“Macy’s Fourth of July Fireworks are a one-of-a-kind spectacle that will once again inspire audiences nationwide as we illuminate the shores of lower Manhattan and Brooklyn with stunning effects, color and sound,” said Amy Kule, executive producer of Macy’s Fourth of July Fireworks. “We are thrilled to be working with our partners in the City of New York to have the magnificent Brooklyn Bridge as our canvas and stunning backdrop for this year’s bigger-than-life display.”

Since 1976, Macy’s Fireworks have grown in scale and artistry as they burst to life over many of New York City’s waterways and neighborhoods. Incorporating landmarks and milestones is a Macy’s Fireworks signature. Macy’s last showcased the Brooklyn Bridge in its Fireworks spectacle in 1995. This year’s creative presentation of the Bridge’s renowned architecture will reach new heights of imagination during the 25-minute display. Amy Kule, added, “We’ve had our eye set to feature this world-famous landmark in our show for many years and with the advancements in pyrotechnic technology and artistry, we expect to create jaw-dropping effects that will delight millions of spectators as this quintessential New York icon joins the fourth of July party.”

The 38 th annual Macy’s Fourth of July Fireworks will fire more than 40,000 pyrotechnic shells and effects during the expertly synchronized display. Pyro Spectaculars by Souza is once again at the helm of the pyrotechnics positioned on barges spanning the Manhattan Bridge south towards the shores of the South Street Seaport and Brooklyn Bridge Park.

Macy’s explosive spectacle is made possible in part by Cracker Jack ®, Kool-Aid ®, Planters ®, and is presented in partnership with the City of New York. Revelers lining viewing locations are encouraged to enjoy the full experience by tuning in to radio station 1010 WINS-AM to hear the musical score to which the show is choreographed. Spectators from coast-to-coast will also have a front row view of the pyro in the sky by tuning to NBC’s national broadcast of “Macy’s Fourth of July Fireworks Spectacular” (check local listings). In addition to the pyrotechnics, the fourth of July’s most popular entertainment special will feature performances from the nation’s hottest musical acts.

For more information on the 38 th annual Macy’s Fourth of July Fireworks, please visit www.macys.com/fireworks or call the Macy’s Fireworks Hotline at (212) 494-4495. Full 2014 information will be available as of June 2014.

About Macy's Fourth of July Fireworks

Macy’s Fourth of July Fireworks are the nation’s largest fourth of July pyrotechnic display. Produced by Macy’s and designed in conjunction with Pyro Spectaculars by Souza of Rialto, CA, Macy’s Fireworks are a digitally-synchronized display of firepower that is choreographed to a rousing popular music and patriotic score. Annually fired from various locations across New York City, Macy’s Fireworks features shells from all over the world. Seen by more than 3 million spectators and millions of viewers nationwide, Macy’s Fourth of July Fireworks have become the nation’s premiere fourth of July celebration event.

For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom.

CONTACT: Macy’s:

Orlando Veras, 646-429-7450

Orlando.Veras@macys.com

or

Holly Thomas, 646-429-5250

Holly.Thomas@macys.com

or

Office of the Mayor:

City Hall Press Office, 212-788-2958

pressoffice@cityhall.nyc.gov

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK OHIO

INDUSTRY KEYWORD: WOMEN OTHER CONSUMER ENTERTAINMENT MUSIC DEPARTMENT STORES TV AND RADIO LUXURY OTHER ENTERTAINMENT ONLINE RETAIL CELEBRITY GENERAL ENTERTAINMENT HOME GOODS TEENS RETAIL FASHION EVENTS/CONCERTS OTHER RETAIL CONSUMER FAMILY MEN

SOURCE: Macy’s

Copyright Business Wire 2014

PUB: 04/14/2014 03:19 PM/DISC: 04/14/2014 03:19 PM

http://www.businesswire.com/news/home/20140414006295/en

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