ABC Financial Names Senior Vice President


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[STK]

[IN] FIN CPR STW HEA

[SU] PER

TO BUSINESS, AND TECHNOLOGY EDITORS:

ABC Financial Names Senior Vice President

LITTLE ROCK, Ark., April 3, 2014 /PRNewswire/ -- Today,ABC Financial

(ABC), the leading software and payment processing provider to the

health and fitness industry, announced the merging of several client

focused departments. Those departments include Onboarding, Conversion,

Support, Training, and Client Management.

In his role as Senior Vice President, Mike Escobedo oversees the

overall strategic approach of executing techniques designed to drive a

consistent and excellent customer experience. Whether it is our

customer's first day with ABC, or they are several years into our

partnership, his passion is ensuring ABC provides them with every

available tool needed to succeed. His teams consist of highly skilled

professionals who specialize in ABC's software and share the overall

vision of ensuring ABC's clients become and remain raving fans!

"Having Escobedo continue to oversee the client experience is the best

choice for ABC and our clients," stated Paul Schaller, President of

ABC Financial. "Under his directive, customers will enjoy a more

fluid transition from onboarding and training to account management

within ABC."

Escobedo brings several years of executive management experience

working directly with many Fortune 500 companies, specifically in

areas of client support and customer relations. He has held numerous

leadership roles in both private and public sectors.

About ABC Financial

Launched in 1981, ABC Financial has revolutionized software and

payment processing for the health and fitness industry. Headquartered

in the Little Rock, Ark. area, ABC Financial serves approximately

4,800 clubs with approximately 4.5 million members throughout the

United States, Canada and Puerto Rico. The company's innovative club

management software, DataTrak, is the most complete web-based software

in the health and fitness industry. www.abcfinancial.com

CONTACT INFORMATION: Steve Ayers Chief Revenue Officer ABC Financial

501-515-5066 steve.ayers@abcfinancial.com

SOURCE ABC Financial

-0- 04/03/2014

/Web Site: http://www.abcfinancial.com

CO: ABC Financial

ST: Arkansas

IN: FIN CPR STW HEA

SU: PER

PRN

-- DA98114 --

0000 04/03/2014 20:15:00 EDT http://www.prnewswire.com

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