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WILTON, Conn.--(BUSINESS WIRE)--Mar 25, 2014--According to the American Academy of Dermatology, sensitive skin affects millions of people 1. To aid people in search of sensitive skin solutions, all ® free clear has introduced new fabric softener and dryer sheets. The introduction of all ® free clear liquid fabric softener and dryer sheets complements the all ® free clear detergent, creating a complete sensitive skin laundry regimen. When used together with all ® free clear detergent, consumers can be sure the fabrics that touch their sensitive skin are cleaner, softer, more comfortable and virtually static-free.
all® free clear is the #1 Recommended Detergent Brand for Sensitive Skin. (Photo: Business Wire)
Just like all ® free clear detergent, new all ® free clear fabric softener and dryer sheets are 100% dye and perfume free, hypoallergenic and specially formulated for those with sensitive skin. all ® free clear is a trusted choice as the number one recommended detergent brand by Dermatologists, Allergists and Pediatricians.
“Only the number one recommended detergent brand for sensitive skin can bring this kind of credibility to the fabric softener aisle,” said Elisa Gurevich, Senior Brand Manager, all ® free clear. “This new sensitive skin laundry regimen allows families with sensitive skin to have clean, soft, and virtually static free laundry without the worry of skin irritation from fragrances and dyes.”
The new all ® free clear fabric softener and dryer sheets are available in the fabric softeners section at most major retailers. To find a retailer near you, use the product locator on www.allfreeclear.com. Visit all ® on Facebook at www.facebook.com/allfreeclear for more information. In addition to all ®, The Sun Products Corporation boasts trusted, well-known laundry and fabric care brands Snuggle ®Wisk ®, Sun ®, Surf ® and Sunlight ® in their portfolio.
About all ® Laundry Detergent
As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all ® brand provides an incredible clean at an incredible value for all your family’s needs. The all brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants, including all free clear, the number one detergent brand recommended by allergists and dermatologists for sensitive skin. With all mighty pacs ® for simplicity and added convenience, and all OXI ® providing extra strength to tackle the worst dirt and stains the first time - it’s all good! ™ all laundry detergent is manufactured by The Sun Products Corporation. For more information, visit www.all-laundry.com or www.facebook.com/allLaundry.
About The Sun Products Corporation
The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all ®, Wisk ®, Snuggle ®, Sun ®, Surf ®, and Sunlight ®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com
1http://www.aad.org/media-resources/stats-and-facts/prevention-and-care/sensitive-skin
Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140325005334/en/
CONTACT: Sun Products
Kathryn Corbally, 203-254-6762
kathryn.corbally@sunproductscorp.com
or
Cone Communications
Caroline Regan, 617-939-8419
cregan@conecomm.com
KEYWORD: UNITED STATES NORTH AMERICA CONNECTICUT
INDUSTRY KEYWORD: DEPARTMENT STORES HOME GOODS RETAIL SUPERMARKET OTHER RETAIL
SOURCE: Sun Products Corporation
Copyright Business Wire 2014
PUB: 03/25/2014 09:32 AM/DISC: 03/25/2014 09:32 AM
http://www.businesswire.com/news/home/20140325005334/en
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