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TO BUSINESS, AND TECHNOLOGY EDITORS:
PPM America Deploys Varden's eReportalDeck Platform for Data-Driven
Pitchbook and Marketing Content Automation and On-Demand Production
BOSTON, March 10, 2014 /PRNewswire/ -- Varden Technologies, a provider
of investment client reporting, data-driven pitchbooks, and
information delivery portals, announces another successful
implementation of its eReportalDeck platform. $98-billion PPM America,
Inc. has deployed eReportalDeck for data-driven marketing content
production. eReportalDeck is a sub-platform of the eReportal
application. Whereas eReportal is an open-ended approach to
workflow-driven, auditable, and interactive client communications,
eReportalDeck specifically focuses on data-driven pitchbook and fund
summary automation and on-demand production. The web-based platform
allows business users to inject privileged and validated firm-wide
data into native, editable, PowerPoint@ content. In addition, down and
end-stream users can assemble custom packages while gaining
proprietary pre/post-rendered controls of investment marketing and
sales content through web and tablet-based interfaces.
"Our produced content must be accurate while timely to serve our
marketing, sales and servicing teams. This is why we selected Varden
for their eReportalDeck pitchbook production software. We are happy
with the Varden team for their in-depth command of investment
marketing content. eReportalDeck is an installed application, giving
our business users full command of its capabilities. Because we are
not loading data externally or leveraging an outsourcing model, we own
the future of our content strategy with eReportalDeck," shares Sean
Kelley, Vice President of Middle Office at PPM America.
Based in Chicago, PPM America is an indirect subsidiary of Prudential
plc, a company incorporated in the United Kingdom, which is a publicly
traded holding company with $650 billion in assets under management as
of June 30, 2013. Neither PPM America, Inc. nor Prudential plc are
affiliated in any manner with Prudential Financial, Inc., a company
whose principal place of business is in the United States of America.
PPM America and its affiliates provide investment advisory and
management services to a variety of portfolio product types originated
by affiliates of its UK Parent, including Jackson National Life
Insurance Company in the US, a number of UK affiliates and Asian
affiliates. PPMA also provides services to other affiliated and
unaffiliated institutional clients, including collateralized debt/loan
obligations (CDO/CLOs), private investment funds, institutional
accounts and mutual funds.
Minh Nguyen, Head of Relationships, shares, "it was a pleasure to
partner with the PPM America team. As firms seek greater asset inflow,
we recognize their investments to empower Front and Middle Office with
information and content servicing and self-servicing platforms, like
eReportalDeck. Validating information is the job of the Back Office,
as well as specific facets of eReportalDeck. Once validated, however,
down and end-stream users will have the power to control and create
on-demand views and content by leveraging the exposed hierarchy of
enterprise data, information and content series."
"Our market footprint has grown from the idea that pitchbook and
content that exist in PowerPoint@ can simply remain so. eReportalDeck
deploys a toolbar inside standard PowerPoint@ to privileged end-users.
That toolbar houses a data dictionary for users to inject data-driven
content to populate alongside static content. With eReportalDeck,
at-risk and manually intensive content maintenance is reduced. Your
business users can generate data-driven pitchbooks and marketing
content," Donald McLeod, Varden's lead on the implementation,
About Varden Technologies
Varden Technologies is an investment technology firm, based in Boston,
MA. Since 1999, Varden provides data integration services as well as
proprietary software. In the consulting division, Varden implements
third-party systems across core disciplines of portfolio accounts,
performance attribution, compliance and trade. In the software
division, Varden offers eReportal, a platform for firm-wide data
aggregation/validation and reporting, complete with workflow guidance,
exceptions monitoring, and portal publication. eReportal has three
sub-platforms, each can be parsed for autonomous deployment.
eReportalDeck targets data-driven pitchbook and sales/marketing
content production. Matrix targets open-ended data and process
workflow guidance and exceptions monitoring. xPortal targets
down/end-stream interactive information delivery via a customizable,
secured, MVC-based portal framework.
www.VardenTech.com | www.PitchbookSoftware.com
Alexandra McSweeney Marketing Manager 77 Franklin Street Boston, MA
02110 617.482.5902 x306 | Email www.VardenTech.com |
Read more news from Varden Technologies.
SOURCE Varden Technologies
/Web Site: http://www.VardenTech.com
CO: Varden Technologies
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-- PH79548 --
0000 03/10/2014 12:30:00 EDT http://www.prnewswire.com
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